AcuityAds Reports Third Quarter 2022 Financial Results
illumin Revenue Up 78.4% YOY and 29.4% sequentially
Generated $29.0 million in Total Revenue
(All monetary figures are expressed in Canadian dollars unless otherwise stated)
TORONTO and NEW YORK – November 10, 2022 – AcuityAds Holdings Inc. (TSX:AT) (NASDAQ:ATY) (“AcuityAds” or “Company”), a Journey Advertising technology company that empowers marketers to make smarter decisions about communicating with online consumers, today announced its financial results for the three and nine months ended September 30, 2022.
Third Quarter 2022 Highlights
- Total revenue for the three months ended September 30, 2022, was $29.0 million, up 2.5% sequentially and 5.5% on a year over year basis as we began to realize the benefits of our recent investments in sales, marketing, and product development. Despite significant macro-economic headwinds, we believe we will see continued benefits from these investments over the ensuing quarters.
- illumin third quarter revenue rose 78.4% year over year and 29.4% sequentially to $13.2 million, or 46% of total revenue. On a YTD basis, illumin revenue is $31.3 million.
- illumin self-serve revenue increased 20% sequentially to $1.2 million, while illumin self-serve clients grew 42% sequentially. The significant increase in illumin self-serve clients should bode well for continued growth in this very strategic segment of the business.
- Third quarter 2022 gross margin was 51.4%, compared to 51.9% for the same period in 2021.
- Net revenue or gross profit (revenue less media costs) for the three months ended September 30, 2022, was $14.8 million, compared to $14.3 million for the same period in 2021.
- Adjusted EBITDA was $1.6 million for the third quarter of 2022, compared to $4.4 million in the prior year. The decline of Adjusted EBITDA was fully anticipated, as management made the strategic decision to increase our investments in R&D, sales and marketing given the early success of illumin.
- Q3 2022 net income was $2.8 million, compared to $3.4 million in Q3 2021.
- During the third quarter of 2022, the Company repurchased 1,811,400 of its common shares at an average price of $3.23 per share for total consideration of $5,859,678. As of November 5, 2022, the Company has repurchased 4,080,880 of its common shares (7.1% of shares outstanding) for total consideration of $12,999,975.
- At September 30, 2022, the Company had cash and cash equivalents of $88.2 million, compared to $102.2 million as of December 31, 2021, reflecting share repurchases during the previous quarters.
- During the quarter, two significant hires were made. Nadeem Ahmed joined Acuity as Chief Revenue Officer, bringing with him over 25 years of revenue-building experience, including 10 years at Salesforce building their Healthcare and Life Sciences vertical. Tony Vlismas joins as VP of Marketing, having spent most of his career leading and scaling ad-tech companies in senior marketing roles.
“We continued to see excellent traction for illumin during the third quarter, with year over year revenue growth from this Journey Advertising platform of 78.4% and strong sequential revenue growth of 29.4%,” said Tal Hayek, Co-Founder and Chief Executive Officer of AcuityAds. “Now standing at 46% of total company revenue, we believe illumin is well on its way to eclipsing our stated goal of comprising over half of total company revenue run rate by year end. The continued rapid growth in illumin adoption is further proof that it is breaking the mold with its incredible simplicity and deep advertiser insights.”
Mr. Hayek continued, “When I evaluate where we are as a company, I know we are creating something revolutionary given the overwhelming positive feedback we are receiving from our clients about illumin. We are constantly monitoring internal customer data and it’s clear both new and existing clients are recognizing the value of this intuitive Journey Advertising platform, which enables them to differentiate themselves and take control of their own advertising journeys. Our results tell the story, with 81% more clients using the platform year over year for the third quarter, while illumin self-serve revenue rose 20% from just the second quarter.”
Elliot Muchnik, AcuityAds’ Chief Financial Officer, commented, “While management remains attuned to the challenging macro-economic environment, we are seeing solid customer demand as customers appreciate the importance of brand strength and we continue to anticipate year-over-year revenue growth in the fourth quarter of 2022. We firmly believe that the investments we made in R&D, sales and marketing coming into and during this fiscal year has positioned the Company well for future growth. Should the macro-economic forces be more serious than we anticipated on our business, management will take the appropriate actions to reduce spend and optimize our cost structure.”
The following table presents a reconciliation of net income (loss) to Adjusted EBITDA for the periods ended:
| | Three months ended | Nine months ended |
| | September 30, | September 30, | September 30, | September 30, |
| | 2022 | 2021 | 2022 | 2021 |
| Net income (loss) for the period | $2,802,622 | $3,362,127 | $(776,989) | $8,087,580 |
| Adjustments: | | | | |
| Finance costs | 158,453 | 263,220 | 429,557 | 797,074 |
| Foreign exchange gain | (5,835,813) | (1,864,926) | (7,228,072) | (2,599,487) |
| Depreciation and amortization | 1,124,790 | 1,172,334 | 3,527,168 | 3,816,994 |
| Income taxes | 1,378,607 | – | 1,432,242 | 231,600 |
| Share-based compensation | 1,893,845 | 1,465,706 | 5,447,830 | 3,954,217 |
| Severance expenses | 115,832 | 20,875 | 398,263 | 111,633 |
| Other expenses | – | – | 79,132 | – |
| Total adjustments | (1,164,286) | 1,057,209 | 4,086,120 | 6,312,031 |
| Adjusted EBITDA | $1,638,336 | $4,419,336 | $3,309,131 | $14,399,611 |
Conference Call Details:
Date: Thursday, November 10, 2022
Time: 8:30AM Eastern Time
To register for the conference call webcast and presentation, please visit
https://illumin.com/investors/earnings-call/
Please connect at 15 minutes prior to the conference call to ensure time for any software download that may be needed to hear the webcast.
A recording of the conference call webcast will be available after the call by visiting the Company’s website at https://illumin.com/investors/.
Non-IFRS Measures
This press release makes reference to certain non-IFRS measures. These measures are not recognized measures under IFRS, do not have a standardized meaning prescribed by IFRS, and are therefore unlikely to be comparable to similar measures presented by other companies. Rather, these measures are provided as additional information to complement those IFRS measures by providing further understanding of our results of operations from management’s perspective. Accordingly, these measures should not be considered in isolation nor as a substitute for analysis of our financial information reported under IFRS. We use non-IFRS measures including “revenue less media costs”, “revenue less media costs margin”, “Adjusted EBITDA” and “Adjusted Net Income (Loss)” (as well as other measures discussed elsewhere in this press release).
The term “revenue less media costs margin” refers to the amount that “revenue less media costs” represents as a percentage of total revenue for a given period, while the term “revenue less media costs” refers to the net amount of revenue after deducting direct media costs. Revenue less media costs is used for internal management purposes as an indicator of the performance of the Company’s solution in balancing the goals of delivering excellent results to advertisers while meeting the Company’s margin objectives and, accordingly the Company believes it is useful supplemental information.
“Adjusted EBITDA” refers to net income (loss) after adjusting for finance costs, impairment loss, fair value gain, income taxes, foreign exchange gain (loss), depreciation and amortization, share-based compensation, acquisition and related integration costs, severance expenses and adjustments to the carrying value of investment tax credits receivable. The Company believes that Adjusted EBITDA is useful supplemental information as it provides an indication of the results generated by the Company’s main business activities before taking into consideration how those activities are financed and taxed and also prior to taking into consideration depreciation of property and equipment and certain other items listed above. It is a key measure used by the Company’s management and board of directors to understand and evaluate the Company’s operating performance, to prepare annual budgets and to help develop operating plans.