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Primo Water Corp T.PRMW

Alternate Symbol(s):  PRMW

Primo Water Corporation is a pure-play water solutions provider that operates under a recurring revenue model in the large format water category. This business strategy is referred to as razor-razorblade. Its Razorblade offering includes Water Direct, Water Exchange, and Water Refill. Through its Water Direct business, it delivers sustainable hydration solutions direct to customers, whether at home or to businesses. Through its Water Exchange business, customers visit retail locations and purchase a pre-filled bottle of water. Once consumed, empty bottles are exchanged at its recycling center displays, which provide a ticket that offers a discount towards the purchase of a new bottle. Water Exchange is offered in over 17,500 retail locations. Through its Water Refill business, customers refill empty bottles at nearly 23,500 self-service drinking water stations. It offers water filtration units across North America. Its water solutions offer access to purified, spring and mineral water.


TSX:PRMW - Post by User

Post by Betteryear2on Sep 15, 2021 6:57am
209 Views
Post# 33860354

Investment in Sipple Hydration Stations

Investment in Sipple Hydration Stations

TAMPA, Fla.Sept. 15, 2021 /CNW/ - Primo Water Corporation (NYSE: PRMW) (TSX: PRMW) (the "Company" or "Primo"), a leading provider of sustainable drinking water solutions direct to consumers in North America and Europe, today announced that it has entered into an agreement to purchase a minority interest in Sipple Hydration Stations, an innovative network of hydration stations in the UK providing purified & super chilled premium water refills.

The agreement allows Primo to participate in the growing UK market and to expand the Sipple Hydration Stations to other markets in Primo's footprint. Customers can use their own bottle to refill, or they can purchase a reusable bottle from the hydration station along with one free 500ml refill. 

"Sipple hydration stations are a convenient way to offer an affordable, plastic-free alternative to our customers, meeting a key environmental and hygienic need by supplying great tasting, purified, chilled water on the move without the waste of traditional, single-use plastic bottles," said Tom Harrington, CEO of Primo Water Corporation. "Sipple shares our vision of reducing plastic waste, while increasing the consumption of safe, high quality drinking water. This investment furthers our vision of providing pure-play water solutions whenever, wherever and however our customers want them."

Primo is headquartered in Tampa, Florida (USA). For more information, visit www.primowatercorp.com or Sipple Hydration Stations.

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