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Generally speaking, a company can do very well in a great industry sector or a really crappy one if its products are purchased. So, studying industries is less important than assessing the uptake of your products. In pretty well every microcap I've invested in, the narrative was that the shareholders knew how great their product offerings were but customers didn't. Maybe. But if your companies have a sales force that is engaging customers, how come they don't know about those products? Rhetorical questions. The answers generally consist of various barriers that majority if not all passive investors like common shareholders will not be aware of.
I assess PYR's performance, not its aspirations. Latter has cost me the whole investment pretty well.
Pumpers can and will disagree. They are not shareholders' friends as much as they like to hear what they are pumping. Conversely there is the other extreme that is so over the top that it doesn't matter.
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