Post by
Will4 on Nov 08, 2000 5:44pm
Great New Site
NEWS RELEASE
CDNX: “XST” For Immediate Release
XST UNVEILS STATE-OF-THE-ART
WEB SITE
Calgary, AB. (Nov. 8 2000) – XS Technologies’ President John Way, was pleased to unveil the company’s new website (www.mobiletrac.com) at its recent product launch held in Calgary, Alberta, Canada.
XST brought together a team consisting of Web Results Creations Inc., BoyanMedia, Fulcrum Communications and its own internal design staff to create an interactive showcase for the new corporate identity that also serves as a productivity hub for dealers, distributors and staff. The new site also provides immediate access to XST’s recently launched Xsact.com mapping portal.
‘Using revolutionary web tools such as database integration, XST will be able to save thousands of dollars annually in marketing and website maintenance costs, states Virginia Ashley, President of Web Results. “Web development houses have been unable to offer this functionality previously as it required connectivity to an updateable database. This new technology enables XST to rapidly update the website to reflect current activities and announcements, thus saving resources and money”. “We are extremely pleased with the final creation and the innovative flare brought to the equation by all parties,” states John Way, President of XST. “ This new site perfectly reflects the changes that have been occurring in the company over the past several months.”
XST’s new corporate image and marketing campaign was the brainchild of Fulcrum Communications. “Fulcrum was chosen to provide creative for XST as it clearly understood the message we wanted to portray,” said Michael Fraser, Director of Sales & Marketing. “In each of our requests for campaign or collateral material, Fulcrum came back with a concept that we accepted right away, showing they are really in tune with our vision of MobileTrac,” continued Fraser.
Founded in 1995, XST is the developer of the proprietary MobileTrac technology, with worldwide distribution channels. MobileTrac combines high-grade, 12-channel GPS, security and sensory components with seven distinct communication protocols to provide services to both business and consumers around the world.
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For information on XST, contact:
John Way, President, XS Technologies (888) 571-8722 or jway@mobiletrac.com
For information on Web Results, contact:
Virginia Ashley, President, Web Results Creations Inc. at (403) 705-0777 or virginia@webresults.com
For information on Fulcrum Communications, contact:
LeRoy Parker, Partner, Fulcrum Communications at (403) 261-9922 or at
leroyp@gofulcrum.com