Ignored and boring Lately I've been perusing the many Canadian companies out there searching for value and really small in market size. Often times these companies have no analysts or anybody covering them and there is potential to uncover something of value. When looking at the return on equity and P/E ratio for Appulse, it is clear to me that nobody cares about this company. If you could believe it or not, the stock was trading at 11 cents one year ago compared to 40 cents today. The return on equity in the last 4 quarters is 24.3% and 8.93% in the previous 4 quarters. The company has a market cap of about $5.5 million to a tangible book value of about $5.1 million. In addition, sales in the last 4 quarters is around $11.5 million.