Facebook advertising boycott
Many brands now boycotting Facebook ads over proliferation of fake information and hate speech...Coca Cola actually suspended all social media advertising. If this snowballs, maybe it will offer a short term windfall for television.
In the end, I think the game breaker short term is if we still have political client (s) lined up for the second half. That could set us up for a blowout second half if the first quarter is any indication. Waiting for an update.
Based on my rudimentary research, the ad industry took it on the chops in Q2, but things have seemed to stabilize for now. Hopefully Q2 isn’t too bad - I think relatively poor results are baked into the price. Who knows, I think if we come in @1.6-1.8 million revs and offer decent guidance, this could make a move higher given the circumstances. But I really have no clue if that is feasible - it’s very unclear what effect this shock has had on the company.