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Weekend Unlimited: Lifestyle Brands for Every Consumer

Jon Brown Jon Brown, Stockhouse
0 Comments| October 18, 2018

When it comes to investing in cannabis, there are as many companies to choose from as days in the year. Knowing which Click to enlargeretailer will follow-through on returning that investment or even how one grower differs from another takes serious due diligence and research. Instead of trying to assess all of them, why not focus on one Company that is out on the street scaling operations that have a proven track record?

"Life’s Highs. Anytime. Anywhere”

That’s the mantra that drives Weekend Unlimited (CSE:YOLO,Forum). This Canadian investment Company is establishing and building lifestyle brands of premium products for the cannabis space through its industry relationships. YOLO identifies and has interests in multiple brands, specifically those that are that are undervalued, but also already very strong and have a solid operational structure in place, stand requiring capital and expertise to scale upward. From there, it is building a portfolio that it can grow from state-to-state, then into Canada, across North America, then the world?

Two of those brands are Northern Lights Organics in Northern British Columbia and Orchard HeightsGrowers in Washington State. The Company’s plan is to use Washington as an “incubator” to expand to other legal states, using economies of scale on the growing side of its business as well as extraction and technology.

Led by a team of leaders from the cannabis industry with a robust track record, the development of this brand aggregates and scales its small to medium brands. Specifically with flower, extracts and edibles. Weekend Unlimited is an ideal candidate for deployment of capital and expertise with strong distribution and revenue trajectories, as well as using capital and expertise through technologies, infrastructure and centralized systems. One of those leaders is Jason Harris, also known as Jerome Baker of Jerome Baker Designs, another featured brand under the Company’s banner.

Weekend Unlimited is utilizing big agriculture experts to design and operate scalable operations on North America’s West Coast, beginning in Washington State and British Columbia. The Company’s brands are strategically located to benefit from low-power costs and economies of scale so that its technologies can be effectively utilized and streamlined to produce and deliver premium products. Let’s take a closer look at its foremost brands:

Northern Lights Organic Farm: A 600-acre certified organic cannabis farm in Fort St. James, British Columbia. This municipality in the northern part of the province gets an average of 18 hours’ worth of sunlight during the summer, it has the potential to provide an ideal growing climate for certified organic hemp.

Currently, the property is awaiting approval of its Access to Cannabis for Medical Purposes Regulations (ACMPR) license, which should be granted within the year. Weekend Unlimited is continuing to forge strong, long-term relationships with the surrounding communities, including First Nations. The Company will be a key source of jobs for the local community, helping to stimulate economic growth in the area.

The Company is also working toward becoming Canada’s first high CBD-focused hemp farm that will be grown from certified organic soils. To be ready for this next step, it will be dedicating 300 acres of the property to outdoor growing and is slating an additional 10 acres to host both indoor and greenhouse facilities measuring 68,000 square foot with plans to expand to over 200,000 sq. ft. which will also be equipped for cultivation and processing.” Orchard Heights Growers: This operation sits on seven acres of i502-zoned land in Wenatchee, eastern Washington State and is currently generating revenue. The facilities support both indoor and outdoor cultivation and as well as processing. This is where the Company is developing a state-of-the-art, efficient cannabis greenhouse that will serve as a living lab, optimized with mixed lighting and full climate control.

Licensees like these see benefit from Weekend Unlimited including land leases, along with equipment and supplies needed to be successful in the market. Orchard Heights will host 90,000 sq. ft. of canopy growth space when it acquires additional Tier 3 licenses, making it one of the largest operations in the state.

Click to enlargeWhen people think of a lifestyle, an image or experience is what often comes to mind. The Company’s featured brand, Jerome Baker Designs creates custom blown glass artwork for the home and office, as well as cannabis accessories. Jason Harris has been a master of this design craft since 1991 and has gained notoriety for creating “The World’s Biggest Bong,” which stands around seven-and-a-half metres and weighs more than 362 kilograms. It is so massive that using it requires a blowtorch and stairs. This partnership will allow both companies to feature high-profile live experiences and develop innovative consumer products that will be distributed through Jerome Baker’s existing customers, and an expansive customer base leveraging Weekend Unlimited brand distribution networks.

Utilizing existing networks, from established customer bases to management’s long-standing contacts, has proven beneficial for Weekend Unlimited. The Company’s CEO and President, Cody Corrubia, has a vast network within the cannabis space, and from his 20 years as a securities licensed banker, trader and broker. He has been instrumental in financing various public and private companies in oil and gas, technology, marinas and legal cannabis. He has many connections with Fortune 500 companies and successful start-up companies to entrepreneurs, which has aided the Company in identifying strong brands that can fit in its portfolio.

This is an interesting time for cannabis industry, which is approaching a massive consolidation period as the marketplace matures. Weekend Unlimited envisions Washington, the first state to legalize cannabis for recreational and medical purposes, as its incubator where it can aggregate its brand family and optimize its expansion into multiple states, like California and Massachusetts.

Click to enlarge

Having these successful brands in one geographic area means that Weekend Unlimited could replicate this model elsewhere. This would extend to Canada and potentially to international markets. Over the next three to five years, the Company plans to establish brands in multiple states, with a North America-wide presence on that front, with growth targets reaching internationally.

There are three categories in which Weekend Unlimited is focusing its business: flowers, edibles and extracts. The Company is deepening its connection with promising extraction technology, where there is potential to engage in a wholesale scenario, in terms of supplying extracts to other companies.

An ongoing concern with cannabis sales in Canada once it becomes recreationally legal come October 2018, is how companies will market their products under such strict Health Canada regulations. Some companies are finding crafty ways to navigate these tremendous restrictions, but it likely won’t be an issue for Weekend Unlimited. What sets the Company apart, is while it builds its business it continues to focus on its lifestyle brands, not necessarily products. By taking Washington State as a point of origin, it can build its brands where there is less regulatory pressure.

When looking at similar companies out there for comparison, Weekend Unlimited is operating in a similar fashion to Haiku Brands, in the sense that it is building and positioning brands for specific audiences. There could also be comparisons made to Nestle’s portfolio, which ranges from bottled water to candy bars; each brand has its own audience separate from one another, under one broad umbrella.

“Life's highs. Anytime. Anywhere.” is the mantra of the Company, holding its own events and attending festivals within the United States, offering an experience for everyone, with a corporate style a little less “buttoned up” than major players like Aurora and Canopy Growth.

Over the next three to five years, Weekend Unlimited’s strategy is to establish brands in multiple states, with a North America-wide presence on that front, followed by growth targets reaching international markets.

Weekend Unlimited boasts an established track record that is cause enough to pique the interest of investors. Its three top level brands are each a good case to give the Company a deeper look on their own, combined, it is triple the value across multiple areas of the industry to represent every level of society. A diverse brand portfolio is key to grow state-by-state and be featured in multiple stores.

FULL DISCLOSURE: Weekend Unlimited is a paid client of Stockhouse Publishing.

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