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How a Canadian-based company is reshaping MarTech and AdTech

Jocelyn Aspa Jocelyn Aspa, The Market Herald
3 Comments| October 14, 2021

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It goes without saying that technology continues to evolve in every which way, and the marketing industry is no stranger to this.

Over the last decade or so, the marketing sector has evolved at unprecedented rates, fueled by companies relying on technology to reach their customer base, keep businesses afloat and business-to-business (B2B) strategies accelerating.

As the shift to digital strategies has moved completely virtual thanks in part to the COVID-19 pandemic, marketing technologies — or MarTech — has risen as a staple in digital marketing campaigns.

Marketing technology is vital in helping companies achieve their marketing goals while simultaneously helping marketing teams execute and evaluate the success of their marketing strategies.

Enter Zoomd Technologies Ltd. (TSXV:ZOMD, OTC Pink:ZMDTF, Forum), a Canadian-based MarTech company that provides advanced technology for both advertisers and publishers to generate additional user acquisition, drive to more engagement, scaling their overall revenues.

The company, which was founded in 2012, first began as an internal search solution for publishers in order to increase user experience and provide better traffic monetization using search.

Since then, Zoomd Technologies has evolved dramatically after merging with Moblin — a mobile advertising, user acquisition focused company initially founded in 2007 — in 2017 and going public on the TSX Venture Exchange in 2019.

In an interview with Stockhouse Editorial, Omri Argaman, co founder and chief marketing officer of Zoomd Technologies, explained that one of the reasons the company went public so that it could get to the phase it is in now, which is being able to build its own self-served, self managed products in the realm of mobile app marketing.

Since the merge the company is highly invested in developing its own self serve products, that will contribute to the scaling of both website publishers and mobile app advertisers. For publishers the company’s offering is an on-site search engine in order to increase the user’s content discovery and website monetization results as well as extend average session length; for Advertisers, the second type of customer and main contributor to the company’s revenue, Zoomd offers digital campaign management solutions focused on maximising mobile user acquisition advertising budgets.

He added that what makes the company’s platform unique is that it gives advertisers the ability to manage all their campaigns across the major media channels in one place instead of multiple browser tabs, giving a more seamless, user-friendly, and productive experience. In other words, the Zoomd platform integrates and consolidates various media channels into the company’s platform and dashboards thanks to a direct API integration and partnerships the company has with the biggest digital media channels, globally.

With that in mind, the company’s solution and tech platform is currently the only one of its kind that exists for publishers and advertisers, making Zoomd a unique investment opportunity with high potential growth in the years to come.

The Zoomd Self Serve products for advertisers

According to the company, the new self-serve products are designed so that advertisers can independently map out, execute and optimise their own app marketing campaigns efficiently and effectively by using artificial intelligence that enhances the algorithm while also protecting user privacy.

In a nutshell, Amit Bohensky, chairman and co-founder of Zoomd, explained to Stockhouse that the main self-serve product is a unified solution that is connected to a wide range of media sources that enables smart decisions. Saving the campaign manager precious time, endless resources and all in full transparency giving him full clarity of all digital campaigns. All under one dashboard, combining information and results from various media channels. All to one place.

As it currently stands, Zoomd platform is integrated with hundreds of global publishers and media sources. These include Google TikTok, Facebook, Snapchat, Twitter, Apple, AppLovin, Unity, IronSource, Mobpub, and Reddit among others. In line with these social media platforms and publishers, Zoomd is also integrated to device manufacturers and operators including Samsung, Huawei, Xiaomi, Amazon, Microsoft and countless others.

As such, advertisers can manage their campaigns running in all of these sources on one screen developed by Zoomd.

“It gives [Zoomd] a great added value and an edge on the competition because the combination of these worlds is used in a different way,” he said. In total, Zoomd’s platform brings over half a billion events through 600 media channels and sources daily.

Zoomd recent milestones

Over the last year, the company has largely been focused on making acquisitions in industries with massive potential growth resulting from the COVID-19 pandemic, including e-commerce, gaming and fintech. Since going public, the company started to pursuit its merge and acquisition initiatives, starting with the purchase of “performance revenues” to start, opening additional offices in India and Mexico lastly, since the global pandemic started, the company was quick to adjust its advertiser’s portfolio, onboarding new advertisers that we’re still pushing strong due to the global lockdown, such as e-commerce, on demand delivery, fintech and more.

The company’s first acquisition over the last year included Influencers Mobile marketing company: Performance Revenues: This acquisition opened the door to new clients mainly in Japan and US, on top of enabling current clients to enjoy more tools and creative services needed for better campaign performance.

The company also signed with GMA Networks, a Filipino news and sports outlet that attracts over 200 million visitors per month, in addition to a partnership with Poland-based Meczyki.pi, which is the country’s most visited source of sports news. This partnership gave Zoomd and its technology further access into the Eastern European market enriching the platform with more data and targeting abilities.

Zoomd also onboarded publishers from Brazil, Greece and Turkey, adding hundreds of millions of new page views and data points for monetization as the last quarter of the year begins.

As the company marches forward with its self-serve products, Zoomd also continues to expand its global footprint with customers in over 70 countries, such as: Brazil, Mexico, Indonesia, S.Korea, Golf region countries, Germany, France, UK, India and many more

Bohensky said that moving ahead, Zoomd will be continuing to put its efforts on research and development (R&D) to push forward and promote its marketing software so that it can be state-of-the-art while being seamless, transparent and easy to use.

He added that the company's onboarding process for generating new clients is also getting easier and explained that the type of clients it can attract has evolved in part due to the pandemic. Bohenksy elaborated by explaining the company also has a strong profile of intellectual property (IP) and patents under its belt that allows Zoomd to stay vigilant.

As its self-serve SaaS product evolves, Bohenksy said the company currently has a few design partners working on its features while customers are also now starting to adopt the platform independently.

He also added that the company is doing additional expansion work in Latin America and through its partnership with TikTok. The company’s partnership with TikTok includes a direct integration between the two platforms, giving Zoomd’s clients the ability to manage their TikTok campaigns using Zoomds products. Running their TikTok campaigns side by side with other channels the advertiser is running in.

What’s next for Zoomd

As it currently stands, the self served products are in their soft-launch mode, but Argaman said the company plans to have the products in full production phase in the coming months for an official public launch.

Bohensky said the company will also be considering further mergers and acquisitions (M&A) in addition to scouting for further technology-based companies in efforts to expand and pursue M&A activity,

The management team

With lots on the company’s plate as it moves to advance the platform into full launch mode, future M&A activity, increasing public awareness and keeping business momentum, Zoomd has a stacked and experienced team that will help it execute its goals.

Amit Bohensky, chairman and co-founder

Prior to Zoomd Technologies, Amit Bohensky has served as CEO for a variety of technology companies, particularly in the software industry. With over 25 years of experience, he has acted as CEO for companies such as Matrix Global and Consist Systems and Technologies and has founded tech start-ups including Unicode’s and Focal-Info. Other roles Bohensky has had include VP of open-source web intelligence at Verint (NASDAQ: VRNT) and CTO of Fontik Data.

Ofer Eitan, CEO and director

Founder and CEO of the Company, serial entrepreneur and expert in software and digital markets, previously founder and CEO of Moblin., one of the first mobile marketing agencies in the. Prior to Moblin Ofer worked at Microsoft for 7 years, sales and managing positions. Holds BA degree from IDC (The Interdisciplinary Center Herzliya).

Omri Argaman, CMO and co-founder

Omri Argaman co-founded moblin in 2007. Argaman and his partners sold the Moblin agency to WPP and merged the technology with Zoomd in 2017 and was integral in taking Zoomd public back in 2019. Prior to Moblin and Zoomd, Argaman worked at Microsoft Israel for several years in various business development and marketing positions.

Investment summary

With a market capitalization of C$35.68 million and share price of $0.38 as of October 13, the company previously reported its Q2 2021 results with staggering 97% YOY revenue growth.The company is vastly undervalued to its competitors in the space, such as AcuityAds, Digital Turbine, AdCore, Magnite, PubMatic and the Trade Desk among others.

On the other hand, this means that Zoomd has plenty of room to grow and its potential is becoming more of a reality. At present, Zoomd Technologies has over 94 million shares outstanding and over 215 million shares in the public float. Over the last several quarters, Zoomd has had consistent increases in revenue, which Bohensky said makes the company a unique investment opportunity because it can definitely continue to grow from here.

In short, Zoomd’s growth has been impressive, and its full potential has yet to be realised. As the company moves to the full launch of its self-serve products before the end of the year, investors won’t want to miss out on this potentially explosive opportunity.

For more information on the company, please visit zoomd.com.

FULL DISCLOSURE: This is a paid article produced by Stockhouse Publishing.


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Comments

better off buying Adcore which has more potential and currently very undervalued
(91)
October 19, 2021

Number of shares in the public float does not seem correct. The company also needs to figure out what is keeping its valuation low compared to the peers.
(65)
October 14, 2021

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