A national tech-focused real estate services platform integrating residential brokerage, mortgage, title, insurance, and SaaS offerings for brokerages and agents, introduced a next-generation proprietary, all-in-one technology platform on Tuesday that is designed to simplify all aspects of brokerage operations and agent transaction management.
Fathom Realty (NASDAQ: FTHM, Forum) launched
intelliAgent 2.0, an enhanced CRM system that intuitively allows agents to better serve existing and prospective clients, as well new marketing resources for building and customizing personalized websites, sending video messages, and launching multiplatform marketing campaigns.
In
a news release, Fathom Holdings' founder and CEO, Josh Harley said that the rollout of intelliAgent 2.0 brings agents new tools to compete effectively in today's market.
“Our wholly owned and fully integrated technology platform offers levels of customization unmatched by our peers, with advanced tools that were previously too expensive or out of reach for most agents. We believe that our platform will attract more agents who are looking for the industry's best and most advanced technology, while also wanting to reduce their fees in order to invest more capital into their marketing to further grow their sales.”
He added that there are nearly 1.6 million realtors and 86,000 brokerages in the United States, and not all of them can or will join Fathom.
“With our technology platform, we believe we can significantly accelerate the growth of our total base of agents by white labeling our platform, in addition to our current recruiting and acquisition strategy.”
With this service, agents can create customized hyperlocal property market reports and neighborhood information, which can be shared with agents' clients and downloaded for display packets and open houses, as well as used to capture sales leads through dedicated, digital links. Available for all Fathom Realty agents, intelliAgent 2.0 will go live on February 9th, 2022.