A Canadian crypto asset trading platform is on a breakaway to become one of the first of its kind in Canada.
CoinSmart Financial Inc. (NEO: SMRT, Forum) announced this week that it is now the official crypto trading partner for the
Canadian Hockey League.
The sponsorship activates on Friday during the CHL on TSN broadcast game where the Regina Pats play host to the Prince Albert Raiders. Year 1 of the multi-year deal will see CoinSmart premium branding and signage displayed in and around rinks across multiple teams this season including in-ice logos across all CHL major events. The following seasons will see CoinSmart branding extended across 24 teams across all three leagues.
CHL President Dan MacKenzie called cryptocurrency one of the most important new categories in the sports business, in speaking on this news.
“We believe a partnership between the largest hockey development league in the world and one of the leaders in Canada in this emerging field will prove to be a winning combination.”
He added that they have some exciting promotions planned.
This partnership applies across the CHL’s three member leagues, the OHL, WHL, and the QMJHL.