Three out of four consumers wish brands used paper packaging over plastic, according to results from a survey released on Thursday.
The data was collected by
Ranpak Holdings Corp. (NYSE: PACK, Forum), a producer of environmentally sustainable, paper-based packaging solutions for e-commerce and industrial supply chains, and found that in its poll of
2,015 adult US consumers, they noticed the sustainable packaging difference from retailers in the 2021 holiday season.
From the report:
75% of consumers (or three out of four) said they would prefer to see more brands to use paper packaging instead of plastic packaging. Consumers who had packages delivered to their home for the holidays this year are also far more likely to purchase again (74%) from brands that shipped sustainably, which includes using less plastic and a properly-sized box, than those who do not. Specifically, 68% expressed an increased likelihood to purchase from online retailers that offer plastic-free packaging choices at checkout over brands who don’t.
- 92% of US consumers had packages delivered to their home for the holidays this year
- 39% said they had more packages delivered to their home for the holidays in 2021 compared to 2020
- 27% noticed the sustainable packaging difference from retailers in the 2021 holiday season, receiving packaging that was unnecessarily large, compared to nearly a third in 2020 (32%)
- 24% said that plastic packaging was used more often than in the past, compared to 30% who noticed this in 2020
Ranpack’s Chairman and Chief Executive Officer Omar Asali said that packaging is playing an increasingly important role in how brands engage with consumers as e-commerce continues to accelerate.
“Our research highlights a clear consumer preference for paper packaging over plastic, illustrating a significant opportunity for brands to build long-term consumer loyalty and drive repeat ordering by using sustainable packaging. While many brands have committed to reducing their plastic waste, there is still a long way to go. We look forward to continuing to help companies of all sizes achieve their plastic waste reduction goals with our paper-based packaging solutions.”
Have you noticed similar trends with packages you received? Which do you prefer, paper or plastic? Let us know your thoughts in the comments below.