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This Esports Company’s Audience Surpassed 145 Million Global Social Followers

Stockhouse Editorial
1 Comment| February 15, 2022

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A media and content platform for video game and esports fans to connect and engage announced on Tuesday that its total its social following is now over 145 million globally, having grown 13% since the last study in October 2021.

Enthusiast Gaming Holdings Inc. (TSX: EGLX, Forum) released the findings of its study with Nielsen (NYSE: NLSN, Forum) to measure the total social reach and Twitch viewership of the Company’s Luminosity Gaming esports audience.

The results of the latest study for January 2022 show that the hours watched for Luminosity Gaming’s esports team on Twitch surpassed 32 million globally in January, an increase of 34% since the last study. With time spent on game streams, forums, and communities now nearly equal to time spent playing video games, this esports content provides a unique opportunity for brands looking to reach and engage Gen Z and Millennials.

Enthusiast’s Chief Executive Officer, Adrian Montgomery explained that Luminosity is now head-and-shoulders above any other professional esports organization when it comes to time watched.

“This massive esports audience, combined with our top-ranked digital media property, makes Enthusiast Gaming the best partner for any major brand trying to connect with Gen Z and Millennials.”

EGLX recently made news when it reported a 34% increase in its preliminary unaudited results for Q4 2021 versus the same quarter from a year earlier at $56.9 million (CAD).



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