If you haven’t heard of
Peekaboo Beans Inc. (CSE: BEAN, Forum), odds are, you probably will soon.
This integrated holistic children’s brand that brings developmental education and entertainment together through sensory friendly and interactive clothing, multimedia adventure subscription boxes, and augmented reality to inspire curiosity between nature, technology, and active play was recently featured in the
Financial Post.
The article highlighted three reasons that PK Beans is “the next major lifestyle brand for children”:
- It is more than a children's clothing brand - it's an experience, entering the meta-verse
- It can harness the same magic behind Disney and Harry Potter - the power of imagination
- Second-hand is big news in clothing and sustainability
In a news release this week, the company reported that it ended the year and their first fiscal quarter with a
32% increase of sales for December 2021 from the previous year: with the company’s boxing week promotion welcoming an 83% increase in sales over boxing week promotions last year.
The Company recently closed $1,154,396.50 in non-brokered private placements to secure inventory and execute on strategic growth initiatives in 2022.
Via the Financial Post article:
“Taking a page out of the Lululemon playbook, PK Beans has built an aspirational living model for kids. The company is part of the branding revolution that's seen Vancouver dubbed ‘the Silicon Valley of apparel’. These clothing lines aren't just about comfy yoga tights - they're about lifestyle choices and values”.
The company’s chief executive and founder, Traci Costa said that the last two years have had a tremendous impact on mental health globally, including children.
“Our mission at PK Beans has always been to support families; to provide ease and comfort in their day, and to be the reminder that the best antidote for stress in children (and adults) is to play. Our mission continues to guide us, and all our strategic goals align with this mission, to grow a brand that supports children and families. We have paved the way, and we are in the perfect place at the perfect time”.
(Image via Peekaboo Beans Inc.)
On Friday, PK Beans announced that it had earned a 50% increase in sales attributed to marketing, having just launched its
Peekabeans Club Augmented Reality Adventures on Amazon.