2024 was a busy year for GameSquare Holdings (NASDAQ:GAME) and if its current performance is any indication, 2025 is proving to be just as significant.
The next-generation media company recently announced record annual sales for 2024, driven by its expanding world-building solutions.
In 2024, GameSquare achieved annual sales of US$3.9 million from world-building and related services, with a gross margin of approximately 25 per cent. These campaigns generated over 125 million minutes of gameplay, enabling brands to deepen their engagement with gaming audiences. As a result of this success, GameSquare is seeing growing interest in its capabilities from new and existing brand partners, supporting a growing pipeline of opportunities. Management expects revenue from world-building campaigns to grow 100 per cent year-over-year to approximately US$8 million, with gross margin expected to improve to over 30 per cent in 2025.
The company, rooted in gaming and creator entertainment, has created unique and innovative experiences for leading brands, including recent deployments for Paramount’s SpongeBob SquarePants, Top Golf, 5-Hour ENERGY, and other large global brands within the food and beverage, payments, quick service restaurant (QSR), entertainment, and media markets.
(Source: GameSquare Holdings Inc. on Instagram.)
2025: Off to a hot start
In February, GameSquare revealed that its subsidiary FaZe Clan Esports emerged victorious at the Six Invitational 2025, taking home US$1 million in prize money. The event, held at the MGM Music Hall at Fenway in Boston, featured the top 20 esports clubs from around the world competing for a US$3 million prize pool.
FaZe Clan’s win against Team BDS in a best-of-five series not only brought glory but also contributed high-margin revenue to GameSquare’s Q1 2025.
Company mission
GameSquare’s mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. The company’s next-generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize its brand partners’ return on investment. Through its purpose-built platform, GameSquare provides marketing and creative services, offers leading data and analytics solutions, and amplifies awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world.
With one of the largest gaming media networks in North America, as verified by Comscore, GameSquare aims to reshape the landscape of digital media and immersive entertainment. The company’s largest investors include Dallas Cowboys owner Jerry Jones and the Goff family.
Leadership perspective
“GameSquare’s platform was uniquely positioned to capitalize on the tremendous growth for world-building campaigns. Because our team is comprised of professional gamers-turned-developers, we can build engaging custom worlds inside metaverse-style games like Fortnite, Roblox, and Grand Theft Auto that resonate with gamers and youth audiences,” GameSquare’s CEO Justin Kenna stated in the company’s 2024 financial report.
“The success of our world-building efforts in 2024 is driving a strong pipeline of potential activations, as more brands turn to GameSquare to support their in-game brand-building initiatives. As a result, we expect significant world-building revenue growth in 2025,” he said.
“UEFN [Unreal Editor for Fortnite] and creative world-building have rapidly become the modern TV commercial to connect brands with more viewers and creators,” Carlos Tovar, the president of Zoned, a GameSquare company, added. “Zoned and GameSquare’s success-based resources and capabilities are uniquely positioned to help create virtual world experiences, helping brands that are eager to connect and engage with youth audiences.”
He sat down with The Market Online this week for an exclusive video that you can watch below.
Investor’s corner
For savvy investors, GameSquare Holdings presents a compelling opportunity. The company’s ability to create engaging experiences for popular brands, including recent deployments for large global brands within the food and beverage, payments, QSR, entertainment, and media markets, showcases its innovative capabilities. With a growing pipeline of opportunities and expected revenue growth, GameSquare is well-positioned to capitalize on the increasing demand for immersive digital experiences.
(GameSquare Holdings stock chart – Jan 2025 – Feb 2025.)
With a US$26.2 million market cap, the company’s stock has risen since its mid-January low of $0.77, reflecting investor confidence in its growth potential. As GameSquare continues to expand its world-building solutions and deepen its engagement with gaming audiences, it stands out as a promising investment in the evolving landscape of digital media and entertainment.
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