The New Bowflex® UpperCut™ is a High-Tech Muscle Maker That Transforms the Upper Body
UpperCut™ Targets More Muscles to Sculpt Arms, Chest, Back and
Shoulders; Free Mobile App Provides Five Challenging Workouts
January 14, 2013 - Nautilus, Inc. (NYSE: NLS), a leader in
innovative home fitness equipment, today announced the release of the
new Bowflex® UpperCut™. This product enables you to perform unique
variations of presses, pikes, dives and fly exercises, transforming ”old
school” moves into a high-tech workout that sculpts your upper body. The
UpperCut workout is an incredibly effective way to get ripped arms,
sculpted shoulders, and rock hard abs and chest.
Bowflex(R) releases brand new strength product: The UpperCut(TM). Courtesy: Nautilus, Inc.
The “ARC (Activation, Repetition, Control) Technology” in the product is
scientifically proven to activate up to 30 percent more muscle, enable
up to four times more repetitions and deliver perfect control and muscle
engagement, allowing users to perform moves they could not do unassisted.
Along with the product, Nautilus is distributing a mobile web app that
includes five UpperCut workouts available on iOS and Android platforms.
Together, this all-in-one portable fitness solution eliminates the need
for multiple pieces of equipment and provides an almost limitless
variety of strength-building workouts.
“UpperCut is designed for people who want to take their strength
workouts to the next level,” said Bruce Cazenave, CEO of Nautilus, Inc.
“This innovative strength product is a natural addition to the Bowflex
brand, which is synonymous with strength, technology, and results.”
The release of UpperCut™ is the latest in Bowflex®’s growing line of
groundbreaking fitness equipment which includes products such as
TreadClimber®, SelectTech® Dumbbells, BodyTower™ and Revolution®.
The Bowflex® UpperCut™ is available for purchase directly from Nautilus
for $99.95.
For more information about the product visit www.bowflexuppercut.com.
Bowflex® and UpperCut™ are both registered trademarks of Nautilus, Inc.
About Nautilus, Inc.
Headquartered in Vancouver, Washington, Nautilus, Inc. (NYSE: NLS) is a
global fitness products company providing innovative, quality solutions
to help people achieve a healthy lifestyle. With a brand portfolio
including Nautilus®, Bowflex®, Schwinn®,
Schwinn Fitness™ and Universal®, Nautilus markets innovative
fitness products through Direct and Retail channels. websites: www.nautilusinc.com,
www.bowflex.com,
www.treadclimber.com,
www.corebody.com
and www.peakfitsystem.com
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