Buffalo to Design, Create and Supply Men's and Women's Nevada Brand
TORONTO, Jan. 17, 2013 /CNW/ - Sears Canada Inc. (TSX: SCC) announced
today that it has entered into a strategic alliance with Buffalo
International Inc. to design and manufacture Sears entire line of
Nevada denim-based apparel. The Nevada lifestyle brand as interpreted
by Buffalo will encompass men's and women's apparel and be available in
Sears stores beginning in Fall 2013.
"As we focus on improving our merchandise offering, we are exploring
relationships with best-in-class designers to help us improve the
fashionability and salability of our key brands, and Buffalo represents
that elevated level of product in the denim-casual category," said
Calvin McDonald, President and Chief Executive Officer, Sears Canada
Inc. "The 25-45 age range is a key segment for us to reach as we
continue our Transformation journey to become relevant to more
Canadians coast to coast, and we expect that Buffalo's design and
sourcing capability will help us attract these customers more
successfully."
Buffalo is a highly respected, internationally renowned brand and its
design team will now extend this authentic approach, great fit and
styling expertise to Sears with a focus on value… modernizing the
Nevada brand with selling prices in the traditional Sears range.
"Working with successful designers and organizations who can provide
immediate credibility and continuity to our brands and services is a
strategy we will continue to implement," continued Mr. McDonald.
"Relationships like these can bring more to Canadian families than
individual efforts and significantly increase the role Sears plays in
the everyday lives of our customers."
"We have always admired the Nevada brand and what it represents to the
Canadian consumer," said Gaby Bitton, CEO Buffalo International.
"Great fashion with strong value is a formula we apply to all of our
businesses which is why we are all very excited about this new
partnership and the opportunity to work with the Sears merchandising
team on the Nevada lifestyle."
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes
195 corporate stores, 269 hometown dealer stores, 8 home services
showrooms, over 1,500 catalogue and online merchandise pick-up
locations, 102 Sears Travel offices and a nationwide home maintenance,
repair, and installation network. The Company also publishes Canada's
most extensive general merchandise catalogue and offers shopping online
at www.sears.ca.
About Buffalo
Buffalo is a lifestyle brand that translates across international
boundaries. The label now spans 18 countries in over 3000 locations and
is sold in better department and specialty stores as well as in its own
retail stores. The brand has always remained true to its roots of
producing quality garments with fashionable edge and global appeal.
SOURCE: Sears Canada Inc.
