Nautilus Inc. Announces New Licensing Agency of Record
The Seltzer Licensing Group Chosen to Develop New Licensing
Partnerships
February 27, 2013: Nautilus, Inc. (NYSE: NLS), a leader in
innovative home fitness equipment, has selected The Seltzer Licensing
Group to develop strategic licensing programs and new partnerships for
the Nautilus® and Bowflex® brands.
“Our design and innovation heritage has positioned Nautilus®
and Bowflex® as best-in-class brands for home fitness
products. We see great potential in expanding these brands through new
licensing opportunities that will deliver high quality fitness solution
products to consumers while further solidifying their position as the
most recognized and respected brands in the home health and fitness
market,” said Bruce Cazenave, CEO of Nautilus, Inc. “We conducted an
extensive nationwide search process of prospective agencies with a
demonstrated commitment to new business development as well as the
health and fitness industry. The Seltzer Licensing Group’s very
successful track record, creative approach and shared values met all the
criteria set forth in the search process.”
“We are pleased to have been chosen to represent the Nautilus®
and Bowflex® brands for brand extension licensing. We look
forward to matching these highly regarded, well-known brands with
best-in-class licensees that are driven by a passion to help consumers
live a healthy lifestyle and achieve their fitness goals,” said Stu
Seltzer, President of The Seltzer Licensing Group. ”We are excited to
partner with the fitness experts at Nautilus to advance new licensing
opportunities as a key component of the company’s strategic development
plan.”
Nautilus sought a new business partner to take advantage of
opportunities to grow an important revenue stream for the company and to
extend awareness and access of the Nautilus® and Bowflex®
brands into new categories and channels of distribution. The Seltzer
Licensing Group will seek to engage companies that deliver high quality
products which will serve as a complement to Nautilus’ health and
fitness product solutions, further solidifying Nautilus, Inc.’s position
as a leader in the fitness industry.
About Seltzer Licensing Group
Celebrating its 15th anniversary in 2013, Seltzer Licensing Group, www.SeltzerLicensing.com,
is a full service licensing agency and consulting firm focusing on
revenue growth for its clients through licensing partnerships. Their
services include creation and implementation of licensing strategic
plans; acquisition of licenses; evaluation of current licensing
programs; and execution of licensing strategies. Seltzer Licensing Group
currently represents Del-Monte, Scotts Miracle-Gro and Unilever
(representing Good Humor, Popsicle, Breyers, Klondike, Wish-Bone, Ragu,
Suave, and Lipton). Other past and current clients include Fortune 500
manufacturers, National non-profits, leading retailers, and global
hospitality companies.
About Nautilus, Inc.
Headquartered in Vancouver, Washington, Nautilus, Inc. (NYSE: NLS) is a
global fitness products company providing innovative, quality solutions
to help people achieve a healthy lifestyle. With a brand portfolio
including Nautilus®, Bowflex®, Schwinn®,
and Universal®, Nautilus markets innovative fitness products
through Direct and Retail channels. websites: www.nautilusinc.com,
www.bowflex.com,
www.treadclimber.com,
www.corebody.com
and www.peakfitsystem.com
Forward-Looking Statements
This press release includes forward-looking statements (statements which
are not historical facts) within the meaning of the Private Securities
Litigation Reform Act of 1995, including statements regarding
anticipated success of a brand licensing initiative. Factors that could
cause Nautilus, Inc.'s actual results to differ materially from these
forward-looking statements include: the company’s ability to maintain
the strength of its brands; the availability of suitable licensing
opportunities on favorable terms; and the commercial success of products
developed and marketed by third parties under license. Additional
assumptions, risks and uncertainties are described in detail in our
registration statements, reports and other filings with the Securities
and Exchange Commission, including the "Risk Factors" set forth in our
Annual Report on Form 10-K, as supplemented by our quarterly reports on
Form 10-Q. Such filings are available on our website or at www.sec.gov.
You are cautioned that such statements are not guarantees of future
performance, and that actual results or developments may differ
materially from those set forth in the forward-looking statements. We
undertake no obligation to publicly update or revise forward-looking
statements to reflect subsequent events or circumstances.