WINNIPEG, March 11, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) (Pollard Banknote), a global leader in the production and
merchandising of instant lottery games, is pleased to announce the
addition of The Venetian® Las Vegas and The Palazzo® Las Vegas to its
licensed products portfolio in the United States.
As two of Las Vegas' most luxurious resorts, The Venetian® and The
Palazzo® hotels are the world's largest AAA Five Diamond hotels and are
a playground to the rich and the wealthy - two words closely associated
with the lottery category. Receiving top ratings in the November 2012
Condé Nast Traveler Readers' Choice Awards, The Venetian® and The
Palazzo® form the largest and most popular resort complex in the world,
and offer patrons a world-class experience, with an award-winning spa,
best-in-class restaurants, four Broadway-style theatres, romantic
Venice-inspired gondoliers, gorgeous architecture, and even a signature
scent.
"We're very pleased to bring The Venetian® and The Palazzo® -
well-established, premium Las Vegas brands - to our lottery clients,"
remarked Pollard Banknote's Vice President, Marketing, Sina Aiello.
"Research has demonstrated that instant ticket players are motivated by
the chance to win an aspirational prize, something out of reach in
their day-to-day lives. The exclusivity of The Venetian® and The
Palazzo® makes these brands a natural fit for the lottery category."
In addition to designing, programming, and printing the themed tickets
through its Licensed Products team, Pollard Banknote's turnkey
licensing program includes trip fulfillment services. Players can win
an all-inclusive getaway package that provides the winner with a taste
of the best that Las Vegas has to offer. These exclusive packages
include return airfare, three nights' accommodation, transportation to
and from the airport, private check-in services, tickets to a popular
Vegas show, and various other complementary services and upgrades.
As part of the license program, Pollard Banknote will offer various
options including second chance draws, an interactive virtual casino
game, a custom POS program, and broadcast and digital marketing.
The Venetian® and The Palazzo® add to Pollard Banknote's sales-driving
portfolio of high profile brands that are selected to appeal to the
existing lottery player while attracting new players that are brand
loyal. Current licenses include Cadillac®, Star Trek™, Tetris®, and
Guinness World Records®.
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service
lottery vendors and is a major supplier to North America's charitable
gaming industry. The company manufactures instant lottery tickets and
provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures pull-tab tickets and bingo paper, and
supplies lottery management services (including warehousing and
distribution). Established in 1907, Pollard Banknote is owned
approximately 73.5% by the Pollard family and 26.5% by public
shareholders and currently serves more than 50 lotteries worldwide,
including some of the largest and most respected lotteries in the
United States, Canada, Europe, Asia, and Central and South America.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information which involve known and
unknown risks, uncertainties, and other factors which may cause actual
results, performance, or achievements to be materially different from
any future results, performance, or achievements expressed or implied
by such forward-looking statements. When used in this document, such
statements include such words as "may," "will," "expect," "believe,"
"plan," and other similar terminology. These statements reflect
management's current expectations regarding future events and operating
performance and speak only as of the date of this document. There
should not be an expectation that such information will in all
circumstances be updated, supplemented, or revised whether as a result
of new information, changing circumstances, future events, or
otherwise.
The names and brands mentioned above are trademarks and/or registered
trademarks of their respective owners used under license to Pollard
Banknote.
SOURCE: Pollard Banknote Limited
