Snipp Launches SnippWine, A Mobile Marketing Solution for Wineries, With Domaine Chandon and Huneeus Vinters as First Customers

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - March 14, 2013) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), today announced the launch of SnippWine (http://www.snippwine.com), a full-service solution set to meet the mobile marketing needs of the wine industry. In partnership with NXT-Wine Mobile, Snipp has already signed its first two clients, prominent industry leaders Domine Chandon and Huneeus Vintners, who will be utilizing the SnippWine solution to create a host of mobile-based marketing programs.

SnippWine provides a full suite of mobile-based marketing tools for wineries including shipping alerts, a mobile site builder, social sharing functionality, its SnippCheck (http://www.snippcheck.com) mobile receipt processing solution to power rebate and coupon programs, a contest engine and a host of mobile response options including customized QR codes, SMS, MMS, augmented reality and image recognition on wine labels.

Using SnippWine, wineries can create a variety of different programs such as minimizing returns on their wine club merchandise by adding shipment notifications on deliveries; creating customized QR codes that take users to a dedicated microsite specific to a particular wine label; implementing mobile-based loyalty program to increase repeat sales; allowing users to snap a photo of the wine label to get special offers and reviews about the wine and many more.

SnippWine programs are provided on a full-service basis and all campaigns are customizable, creating endless possibilities for brands to connect with their customers.

Snipp has an existing partnership with eWinery Solutions, the leading e-commerce platform for the wine industry with more than 500 clients in the U.S. and major wine producing regions of the world. Snipp is integrating its SnippWine solution into eWinery's platform. eWinery customers will therefore be able to launch and manage mobile programs through the eWinery interface itself.

Snipp CEO and co-founder Atul Sabharwal said, "With the launch of SnippWine, we have made it easy and cost effective for wineries to embed mobile into their marketing mix. Also in the coming weeks, Snipp and eWinery will complete their integration opening up the $600 million North American market for this solution."

Ritesh Bhavnani, Chairman of Snipp said, "The launch of SnippWine demonstrates the power of the 'Mobilize Me' platform and our ability to construct specific mobile solutions for different industries. We recently launched SnippCheck, which has been very well received by our partners. Snipp will continue to launch such scalable mobile solutions that target specific opportunities across industries."

Visit http://www.snippwine.com to learn more about the solution.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets:

• Response: Mobile activations that make offline campaigns more interactive.
• Infrastructure: Tools to create scalable mobile destinations and experiences.
• Validation: Mobile workflows to validate purchases and other customer actions.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

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