Build-A-Bear
Workshop®, the interactive entertainment retailer of
customizable stuffed animals, today announced the launch of a special
bear to support Autism Speaks® and its Light It Up Blue
campaign during Autism Awareness Month. Throughout the company’s
history, Build-A-Bear Workshop has supported causes that are important
to its Guests, especially in the area of children’s health and wellness.
The company is continuing its relationship with Autism Speaks, the
world’s leading autism science and advocacy organization, for the ninth
consecutive year.
Visit a Build-A-Bear Workshop store to make an Autism Speaks Bear! $1 from the purchase of this beary special teddy will be donated to Autism Speaks. With soft blue fur and the sweetest smile, this furry friend will bring you forever love and hugs! (Photo: Business Wire)
“As the prevalence of autism grows, we know how increasingly important
this cause is to Build-A-Bear Workshop Guests,” said Maxine Clark,
Build-A-Bear Workshop founder and chief executive bear. “With this new
Autism Speaks Bear, we hope to raise awareness and make a difference for
children and families impacted by autism.”
The Autism Speaks Bear ($18) arrives on March 27 and $1 from the sale of
this bear will be donated to Autism Speaks. An Autism Speaks bear-sized
Tiny Tees® shirt ($7) will also be available, with 50 cents
from every tee sold going directly to the charity. Throughout April,
Guests can also donate $1 (or more) to Autism Speaks when they check out
at Build-A-Bear Workshop stores in the United States or online at buildabear.com.
“Since 2005, Build-A-Bear Workshop and its Guests have raised more than
$545,000 to support Autism Speaks,” said Alec Elbert, chief strategy and
development officer at Autism Speaks. “Build-A-Bear Workshop has always
been a strong supporter of our organization and families impacted by
autism, and we are honored that the company and its customers are
raising funds with this adorable bear to support our efforts.”
Over the years, Build-A-Bear Workshop has launched several special
limited-edition bears to raise funds and awareness for various
charitable causes. Since its inception in 1997, the company has shared
the hug of a teddy bear wherever needed in local communities and abroad.
Build-A-Bear Workshop gives Guests opportunities to support the causes
that are important to them and through its corporate donations and
foundation grant programs, has given more than $32 million to children’s
health and wellness, animals, literacy and other important causes.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto
Rico, Canada, the United Kingdom and Ireland, and franchise stores
in Europe, Asia, Australia, Africa, the Middle East, Mexico and South
America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the
leader in interactive retail. Brands include make-your-own Major League
Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear
Workshop extends its in-store interactive experience online with its
award winning virtual world website at bearville.com®.
The company was named to the FORTUNE 100 Best Companies to Work For® list
for the fifth year in a row in 2013. Build-A-Bear Workshop (NYSE: BBW)
posted total revenue of $380.9 million in fiscal 2012. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning website at buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our business.
As you write your story, we would ask that you use our full name:
Build-A-Bear Workshop® and that when referencing the process
of making stuffed animals you use the word “make” not “build”.
Build-A-Bear Workshop is our well-known trade name and our registered
trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130319006075/en/