D&B Integrates Award-winning D&B360 Solution into Eloqua Marketing Automation Suite via the Eloqua AppCloud

D&B (NYSE: DNB), the world’s leading source of commercial information and insight on businesses, today introduced an expansion of its award-winning D&B360 solution capabilities that seamlessly integrates with Eloqua (a wholly-owned subsidiary of Oracle) Marketing Automation solutions. The D&B360 solution is the latest addition to the Eloqua AppCloud and is currently available in North America.

Eloqua users now can benefit from the full range of D&B360 capabilities including automated data management, cleansing and enrichment, resulting in marketing campaigns that more effectively target prospects, reach decision makers and generate higher-quality sales leads.

“Recent surveys indicate that more than half of all marketing automation systems face data quality and integration issues,” said Mike Sabin, D&B Senior Vice President and General Manager, Partner Solutions. “If data is not clean and accurate, campaigns driven by marketing automation platforms are going to underperform, wasting valuable time and money.”

Through D&B360 for Eloqua, customers have access to streamed, constantly updated D&B data and insight on more than 220 million companies, 100 million people and three million corporate family trees. With D&B360's new capabilities, users can now conduct advanced segmentation, identify the best new opportunities and communicate targeted messages that resonate with key decision makers.

“Making D&B360’s proprietary data and insight available to customers of our solutions helps ensure they have seamless access to the most up-to-date and useful information on their targeted prospects,” said Jeff Porter, Director of Business Development, Eloqua. “This enables sales and marketing teams to be more effective, resulting in faster sales cycles, more cross-sell opportunities, and an overall enhanced customer experience.” With D&B360 for Eloqua, marketing organizations can:

• Pinpoint the best new opportunities through optimized segmentation and targeting capabilities;
• Increase lead conversion rates with real-time search capability on lead forms and more personalized content based on a 360-degree view of prospects and customers;
• Accelerate sales with a higher quality pipeline of leads and complete profiles of companies and key decision makers; and
• Improve data quality and reduce cost of data management in the marketing automation system through automatic data refreshes and system updates.

“It is more critical than ever for companies to identify and focus on the best potential prospects and customers for new business opportunities – and engage these buyers with relevant messages at the right time,” said Denis Pombriant, Principal, Beagle Research. “D&B’s data integration with Eloqua marketing automation solutions delivers unique insights that can help companies drive higher ROI from their marketing campaigns through more effective targeting and messaging. That means building better pipelines and ultimately, closing more sales.”

About Dun & Bradstreet® (D&B)

Dun & Bradstreet (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 171 years. D&B's global commercial database contains more than 220 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

D&B provides two solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions and to convert prospects into clients by enabling business professionals to research companies, executives and industries.

For more information, please visit www.dnb.com.

About Eloqua

Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Eloqua’s software is now the centerpiece of the Oracle Marketing Cloud. Companies across a wide range of industries rely on Eloqua’s cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.