Kohl’s
Department Stores (NYSE: KSS) today announced the Derek Lam for
DesigNation collection is now available at Kohl’s stores nationwide and
at Kohls.com.
Award-winning fashion designer Derek Lam draws creative influence for
the collection from a trip to Rio de Janeiro, Brazil. The limited
edition, limited time collection is Lam’s first collaboration with
Kohl’s and also marks his first swimwear collection.
The Derek Lam for DesigNation collection captures the spirit of Rio,
drawing from the city’s fusion of urban and jungle, past and present.
Simultaneously sophisticated and casual, Derek Lam’s versatile designs
transition seamlessly from beach to café; swimwear is daywear, and day
blends beautifully into night. The contemporary collection of rich
fabrics, bold prints and chic silhouettes features misses’ apparel and
swimwear with retail prices ranging from $36 to $88. For added shopping
convenience, an extensive assortment of exclusive styles and colors will
be available only on Kohls.com.
“We are thrilled to partner with Derek Lam, who has brilliantly captured
the cultural vibrancy and passion of Rio through this imaginative and
diverse collection,” said Don Brennan, Kohl’s chief merchandising
officer. “Today’s launch of the second DesigNation collection reinforces
Kohl’s ongoing commitment to offering our customers world-class designer
fashions of extraordinary quality, design and selection, all at an
affordable price point.”
“I designed the Derek Lam for DesigNation collection to be an ally to
modern women, providing fashion and style that is relatable, accessible
and exciting,” said Derek Lam. “The collection brings the essence of
Brazil to the Kohl’s customer and was inspired by a trip to Rio, a city
full of color and life. The easy-going nature and unselfconscious
sensuality of Rio is reflected in colors, prints and styles that are
versatile and easy to wear.”
The launch of Derek Lam for DesigNation is supported with an integrated
advertising and marketing campaign that spans across print, broadcast,
digital and social media. To celebrate with consumers nationwide, Kohl’s
Facebook fans were invited to vote on 10 items from the collection, with
the top five favorite items made available in an exclusive presale in
March. Kohl’s also launched a Derek Lam for DesigNation Facebook
application and sweepstakes, offering Facebook fans a chance to win
select pieces from the Derek Lam for DesigNation collection by playing a
match game with Derek Lam trivia. For complete details visit www.Facebook.com/Kohls.
A Pinterest board was also launched in March to showcase the Derek Lam
for DesigNation collection and highlight the inspiration drawn from Rio.
The collection will be prominently featured in the misses’ department
with branded creative.
Derek Lam for DesigNation is the second collection in Kohl’s
DesignNation concept, which feature fashions from premier designers
based on international destinations. This fall, Kohl’s third DesigNation
collection will feature Catherine Malandrino, who will draw creative
influence from her trip to Paris, France. The collection will feature
misses’ apparel and will be available exclusively at Kohl’s and
Kohls.com. Kohl’s will launch multiple DesigNation collections
throughout the year.
About Derek Lam
Derek Lam International, LLC was founded in New York by Derek Lam and
partner Jan-Hendrik Schlottmann in October 2002. Lam's vision for his
label is to create clothes that are both luxurious and wearable, with a
feminine yet modern simplicity about them. He skillfully manages the
combination of refinement and sensuality with exceptional fabrics and
highly perfected detail. In 2006 the collection expanded to include
handbags, followed by shoes and eyewear in 2007 and the launch of the 10
Crosby Derek Lam diffusion line in 2011. Praised for his vision of
modern luxury married with uncompromised quality, Lam has received
abundant recognition within the fashion industry. Visit www.dereklam.com for
more information.
About Kohl's
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and
home products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates 1,155 stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than $231
million for children’s initiatives nationwide through its Kohl’s Cares®
cause merchandise program, which operates under Kohl's Cares, LLC, a
wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of
store locations and information, or for the added convenience of
shopping online, visit www.Kohls.com,
join the discussion on Facebook (http://www.facebook.com/Kohls)
or Twitter (http://twitter.com/Kohls)
or get inspired on Pinterest (http://pinterest.com/Kohls)
and Instagram (http://instagram.com/Kohls).
Cautionary Statement Regarding Forward-Looking Information
This press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995. Kohl's
intends forward-looking terminology such as “believes,” “expects,”
“may,” “will,” “should,” “anticipates,” “plans,” or similar expressions
to identify forward-looking statements. Such statements are subject to
certain risks and uncertainties, which could cause Kohl's actual results
to differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not limited
to those described in Item 1A in Kohl’s Annual Report on Form 10-K,
which is expressly incorporated herein by reference, and other factors
as may periodically be described in Kohl's filings with the SEC.
