The stage is set: Sprite Films™ returns to showcase the talents
of the nation’s next generation of up-and-coming filmmakers. Five
creative minds with bold imagination and innovative talent have been
selected by Sprite® to participate in a nationwide film
competition with a unique opportunity to obtain valuable on-the-job
experience and to showcase their filmmaking abilities. New to the
program this year is the ultimate prize – the opportunity to work on a
$30,000 contract job for Sprite and The Coca-Cola Company.
The winning scripts will be produced by four finalist teams into
individual sixty-second spots and then viewed and judged by a Green
Ribbon Panel – a group of industry experts who will critique the
technical aspects of the films.
The finalists will attend CinemaCon, the gathering of the motion picture
theatre industry, April 16-19, 2013 in Las Vegas. The student filmmakers
will attend workshops and meet one-on-one with well-known film directors
to discuss their film projects and future plans in the film industry.
The filmmakers are a diverse group of students from colleges and
universities across the United States:
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Columbia College Chicago
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Sam Bengtson and Sean Grasse
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Elon University
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Dean Coots and Michael Tahan
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Savannah College of Art and Design (SCAD)
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Noah Sterling and Megan Melrose
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University of California, Los Angeles (UCLA)
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Manhea Kim and Meja Shoba
“Sprite Films is once again sharing a nationwide platform for
skilled filmmakers to showcase their talents and for the rare chance to
work alongside us at Sprite and The Coca-Cola Company on a
creative contract assignment,” said Kimberly Paige, Associate Vice
President, Sprite. “The four winning scripts creatively brought to life
an aspect of urban culture that shaped a short story boldly told from
the filmmakers’ authentic point-of-view. The finalists show great
potential for a bright future in the world of film and fans will have
the chance to view their Sprite Films sixty-second shorts on
Sprite.com in August 2013.”
Sprite Films will spotlight the program in movie theaters across
the country for one month this summer, including consumer-facing
promotional materials such as branded cups, popcorn bags and theatre
displays.
The History of Sprite Films
The Sprite Films program was formerly the Coca-Cola®
Refreshing Filmmaker’s™ Award, which was presented annually by Coca-Cola
beginning in 1998. The program has continued through the Sprite
brand for the past three years and will move forward to engage youth
nationwide with real-life challenging opportunities to leverage their
talents, ignite fresh thinking and realize their potential for greatness
behind the camera and beyond.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, the world's most valuable brand, our
Company's portfolio features 16 billion-dollar brands including Diet
Coke®, Fanta®, Sprite®, Coca-Cola Zero™,
vitaminwater®, Powerade®, Minute Maid®, Simply®,
Georgia® and Del Valle®. Globally, we are the No.
1 provider of sparkling beverages, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a
rate of 1.8 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy living,
create a safe, inclusive work environment for our associates, and
enhance the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world's top 10
private employers with more than 700,000 system associates. For more
information, visit www.thecoca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo or check out our blog,
Coca-Cola Unbottled, at www.coca-colablog.com.
