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Mobile and Digital Advertising Veteran, Jud Hogan, Joins Mimvi

Mobile and Digital Advertising Veteran, Jud Hogan, Joins Mimvi

Industry vet to bolster business development efforts

SUNNYVALE, Calif., May 2, 2013 /PRNewswire/ -- Mimvi, Inc. (OTCQB: MIMV), the leading mobile search and recommendation technology company, is pleased to announce Jud Hogan has joined the company's business development team.

Over the past 20 years, Hogan, 43, has worked at such companies as Ticketmaster, Disney, Yahoo!, Fox Audience Network, and most recently, OpenX, where he served as Senior Director of Mobile Demand for the Pasadena, California-based digital advertising technology and services company, which ranked 7th on Forbes Magazine's Top 25 list of America's most promising companies.

"I'm thrilled to have Jud on the team," Mimvi CEO Michael Poutre said. "As we evolve from a development-stage company to a revenue-generating one, it's critical we attract talented, experienced people to help drive and execute our goals. Jud brings extensive experience in the mobile advertising and marketing space, and the timing of his involvement is perfect."

Hogan will be consulting for the company on revenue-centric opportunities built around Mimvi's proprietary search and recommendation engine, including the Mimvi website (www.mimvi.com) and the recently-acquired FanAppic (www.fanappic.com) app review site, Mimvi's "App Search" Android app, and the upcoming MimviLink product, which is scheduled to roll out in Q3. Hogan will also focus on Mimvi's local and small business app development business, Mimvi Apps (www.mimviapps.com).

"There is no segment of the technology industry that is hotter than mobile, and apps are driving mobile's explosive growth," Hogan said. "I chose to join Mimvi because I see a good foundation to build from, and I'm really excited about digging in and being part of the early revenue efforts."

ABOUT MIMVI
Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is the leading mobile search and recommendation technology provider. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and web applications. 

For more information, please visit: www.mimvi.com, www.mimviapps.com, & www.fanappic.com.

Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. MIMVI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. MIMVI undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Contact:
Gerald Kieft
The WSR Group
(772) 219-7525 (tel.)
IR@theWSRgroup.com, 
www.wallstreetresources.net/mimvi.asp

SOURCE Mimvi, Inc.



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