Herbalife Announces That It Is to Continue as Official Nutrition Advisor to the American Youth Soccer Organization
Global nutrition company, Herbalife (NYSE: HLF), has announced that it
will continue as Official Nutrition Advisor to the American Youth Soccer
Organization (AYSO). This one year agreement continues a relationship
with the country's leading youth soccer organization that started in
2008.
The agreement will see Herbalife continue to provide nutrition
information and training to AYSO parents, players and volunteers through
AYSO newsletters, websites and specific online tools that are being
developed by Herbalife specifically with and for AYSO.
“We are extremely proud of the continuing relationship we have with AYSO
and what we are doing together to highlight and educate children about
the importance of a healthy, active life,” said Ibi Fleming, Herbalife
senior vice president and managing director, North America region.
"The relationship with Herbalife has been a key part of our strategy in
helping children and their parents understand the importance of healthy
choices. We're excited to be able to build on all that we have achieved
with Herbalife,” said Lynn Berling-Manuel, AYSO Chief Marketing Officer.
AYSO was started in Los Angeles in 1964 with nine teams. Today, the
organization has more than 50,000 teams and over 500,000 players across
the U.S. Their mission is based upon its six philosophies: Everyone
Plays®, Balanced Teams, Open Registration, Positive Coaching, Good
Sportsmanship and Player Development.
This agreement is part of Herbalife’s broader sponsorship program aimed
at promoting healthy and active lifestyles. AYSO joins more than 100
other Herbalife-sponsored athletes, teams and events, such as the LA
Galaxy soccer team and Herbalife Triathlon Los Angeles.
About Herbalife Ltd.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that sells
weight-management, nutrition and personal care products intended to
support a healthy lifestyle. Herbalife products are sold in more than 80
countries to and through a network of independent distributors. The
company supports the Herbalife Family Foundation and its Casa Herbalife
program to help bring good nutrition to children. Herbalife's website
contains information about Herbalife, including financial and other
information at www.herbalife.com.
ABOUT AYSO
AYSO was founded in Torrance, Calif. in 1964 and will celebrate its 50th
anniversary in 2014. It was the dream of a group of devoted soccer
enthusiasts who started the organization out of their own garage with
nine teams. Today, the national non-profit has more than 50,000 teams,
nearly 1000 leagues, and over 525,000 players nationwide. Its alumni
tops 6,000,000, including some of the top professional soccer players in
the U.S. AYSO is founded on Six Philosophies which include Everyone
Plays®, Balanced Teams, Open Registration, Positive Coaching, Good
Sportsmanship and Player Development. For more information, contact
Sahar Milani at saharm@ayso.org or
visit www.AYSO.org.
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