WINNIPEG, May 14, 2013 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to announce that the Danish
Lottery ("Danske Lotteri Spil") has awarded Pollard Banknote a new
three-year contract for the production of instant lottery tickets.
Pollard Banknote will remain the primary supplier of instant tickets to
the Lottery until the end of March 2016. The total contract value,
including a one-year extension option to 2017, is estimated to be
approximately $5.6 million CDN.
Pollard Banknote has been a supplier of instant tickets to Danske
Lotteri Spil since 2008, during which time an exceptionally cooperative
and effective working relationship has been established. Incorporating
Pollard Banknote's best strategies, games, and innovations, Danske
Lotteri Spil has achieved notable sales success with several of Pollard
Banknote's industry-leading products, including the company's patented
Pollard PlayBook® and Scratch FX®.
Danske Lotteri Spil's Skrabehæfte ticket featured the Pollard PlayBook® concept, which brings multiple
games together in a unique booklet format, enabling players to try a
number of different games at once. The Lottery also achieved remarkable
success with their GULD Quick ticket that utilized Pollard Banknote's exclusive Scratch FX® process
which replicates the look of foil or holographic foil for an
eye-catching appearance to achieve maximum impact at retail.
"Pollard Banknote is pleased to secure this latest contract from Danske
Lotteri Spil," said Doug Pollard, Co-Chief Executive Officer, Pollard
Banknote. "This latest endorsement acknowledges the Lottery's
confidence in our understanding of the Danish marketplace, our
established relationship, and in our innovative products and services."
"Pollard Banknote received top marks for the quality and dependability
of its products, as well as the company's strong ability to work in
collaboration with the Danske Lotteri Spil team in the development of
tactical marketing strategies," said Trine Korsgaard, Product Manager,
Danske Lotteri Spil. "We look forward to an ongoing commitment to grow
and strengthen our partnership in the years to come."
All proceeds generated from Danske Lotteri Spil go to good causes, so
thousands of Scouts, volunteer association leaders, musicians, outdoor
enthusiasts, students, and many more will benefit from lottery funds
each year.
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service
lottery vendors and is a major supplier to North America's charitable
gaming industry. The company manufactures instant lottery tickets and
provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures pull-tab tickets and bingo paper, and
supplies lottery management services (including warehousing and
distribution). Established in 1907, Pollard Banknote is owned
approximately 73.5% by the Pollard family and 26.5% by public
shareholders and currently serves more than 50 lotteries worldwide,
including some of the largest and most respected lotteries in the
United States, Canada, Europe, Asia, and Central and South America.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information which involve known and
unknown risks, uncertainties, and other factors which may cause actual
results, performance, or achievements to be materially different from
any future results, performance, or achievements expressed or implied
by such forward-looking statements. When used in this document, such
statements include such words as "may," "will," "expect," "believe,"
"plan," and other similar terminology. These statements reflect
management's current expectations regarding future events and operating
performance and speak only as of the date of this document. There
should not be an expectation that such information will in all
circumstances be updated, supplemented, or revised whether as a result
of new information, changing circumstances, future events, or
otherwise.
SOURCE: Pollard Banknote Limited