Coffee Holding Co., Inc. Announces Launch of New Brand

STATEN ISLAND, NY -- (Marketwired) -- 06/20/13 -- Coffee Holding Co., Inc. (NASDAQ: JVA) (the "Company") is proud to announce the launching of their Premier Roasters™ 100 % Arabica Whole Bean Coffee line packed in composite cans. These 100 % Arabica products, available in light, medium and dark roasts blends, utilize some of the finest Arabica beans available from Central American harvests.

To access a photo and company website accompanying this release please open the following URL: http://www.coffeeholding.com/our-brands/41-premier-roasters

"We are very excited about this new product line," said Andrew Gordon, President & CEO. "We believe these new Premier Roasters 100 % Arabica coffees in composite cans are possibly the most upscale line we have ever offered for the traditional supermarket shelf and we are proud to be partnering exclusively with H-E-B in San Antonio, Texas on the initial launch of this product line in the Texas market. We believe this new innovative product line, unique to almost all traditional supermarket offerings, will resonate positively with the consumer who is looking for 100 % Arabica Whole Bean product packed in a more sustainable packaging concept than currently available. The product's presentation is not only extremely appealing and more creative than traditional bulk offerings seen in most grocery stores; but will also maintain its freshness for an extended period of time because of the packaging, which is a distinct advantage for both the retailer and the end user," concluded Mr. Gordon.

About Coffee Holding

Coffee Holding is a leading integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points. Coffee Holding has been a family-operated business for three generations and has remained profitable through varying cycles in the coffee industry and the economy. The Company's private label and branded coffee products are sold throughout the United States, Canada and abroad to supermarkets, wholesalers, and individually owned and multi-unit retail customers.

Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. We have based these forward-looking statements upon information available to management as of the date of this release and management's expectations and projections about certain future events. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.