June 24, 2013 - Americans may seem to be placing a renewed focus on
health and fitness, but the reality is we still have a long way to go. A
new survey from Nautilus, Inc. (NYSE: NLS) found that working out at a
gym can be intimidating and deters some people from working out.
Americans are most intimidated by people that are in better shape at the
gym, with 32 percent of survey respondents citing it as the key factor.
The Nautilus survey, powered by uSamp’s Instant.ly platform, questioned
1,000 men and women in the United States ages 18 and older on April 17,
2013 to better understand their workout behaviors and health priorities.
The survey found that most Americans are dissatisfied with how they feel
and how they look. More than half of adults consider themselves
overweight, with 11 percent identifying themselves as obese and 51
percent noting they need to lose a few pounds. Body image is also a
point of discontent, as 64 percent of adults say they are unhappy with
their body overall.
Of those surveyed, many found solace with at home workouts:
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41 percent said they workout at home because they don’t feel
embarrassed
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26 percent like that they can wear what they want
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13 percent enjoy that they control the channel on the TV
The survey also found that the No. 1 reason Americans don’t workout as
much as they’d like to is because they don’t have enough time. But
Americans are acutely aware of the health benefits to a good workout.
The No. 1 motivator for working out is health (56 percent) followed by
appearance (27 percent).
“Everyone has a different fitness level and workout preference, and this
survey demonstrates that consumers want to have more choices,” said
Bruce Cazenave, CEO of Nautilus. “Whether you’re trying to get off the
couch or looking to tone up, getting fit doesn’t have to be
overwhelming. At Nautilus, we want to inspire others to pursue a healthy
lifestyle by providing effective tools to engage them in a fitness plan
they can stick with, and ultimately, enabling them to achieve their
overall health and fitness goals.”
For full survey results, contact Nautilus at PublicRelations@nautilus.com.
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a
global fitness products company providing innovative, quality solutions
to help people achieve a healthy lifestyle. With a brand portfolio
including Nautilus®, Bowflex®, Schwinn®
and Universal®, Nautilus markets innovative fitness products
through direct and retail channels. Websites: www.nautilusinc.com,
www.bowflex.com,
www.treadclimber.com,
www.corebody.com
and www.peakfitsystem.com
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