Nautilus Inc. Launches a Different Way to MOVE, LIVE, EAT and PLAY
July 23, 2013 - Nautilus, Inc. (NYSE: NLS), a leader in
innovative home fitness equipment, announced the debut of its new
website, Bowflex
Insider™, www.bowflexinsider.com,
created to address the needs of people who are striving to live a
healthy lifestyle as well as collect meaningful content from the fitness
community.
The website features a number of articles by health and fitness experts
and features regular guest authors who provide insight on industry news
and trends as well as personal insights from real Bowflex consumers. The
dynamic site navigation will include:
-
MOVE: Exercise tips, workout plans and fitness trends from expert
trainers
-
LIVE: Tips to maintain a healthy state of mind and new research studies
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EAT: Healthy recipes, new diet trends and tips for eating right
-
PLAY: New fitness gadgets, trends, pop culture and humor
“Our consumers want the tools and equipment they need to pursue their
health and fitness goals,” said Bruce Cazenave, CEO of Nautilus. “Our
relationship doesn’t end with a sales transaction. We’ve created the
Bowflex Insider as a health and fitness resource, as a connection to the
fitness community and as a means to keep them motivated on their fitness
journey. The site brings together our world of top certified trainers,
registered dietitians, celebrity trainers and Bowflex employees who all
share their insights, recipes, workouts and real-life experiences.”
“I’m excited to have the opportunity to share my knowledge on health and
fitness through Bowflex Insider,” said Jay Blahnik, health and fitness
expert and advisory board member for Nautilus. “This website is a
one-stop-shop for anyone who wants to turn their life around and improve
their health, as well as fitness aficionados that want to keep up with
the latest trends and news.”
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a
global fitness products company providing innovative, quality solutions
to help people achieve a healthy lifestyle. With a brand portfolio
including Nautilus®, Bowflex®, Schwinn®
and Universal®, Nautilus markets innovative fitness products
through direct and retail channels. Websites: www.nautilusinc.com,
www.bowflex.com,
www.treadclimber.com,
www.corebody.com
and www.peakfitsystem.com
Copyright Business Wire 2013