NEW YORK, NY, July 30, 2013 - (eTeligis via Accesswire) - FBC Holding, Inc. (OTCQB: FBCD) announces the implementation of its Consumer Products Division program with the engagement of highly regarded consumer marketing director.
FBC Holding, Inc. is pleased to announce the engagement of Frank Alfieri as Marketing Director for FBC Holding’s new Consumer Products Division. Mr. Alfieri was formerly ran EMA International, LLC, which focused on all phases of direct response (“DR”) marketing from product concept and development to manufacturing, shipping and supply chain logistics to product positioning, marketing and sales. Prior to EMA, Frank brought ZINA International, a consulting company offering similar services to EMA, from a one-person operation to a $50 million marketing organization that won many awards including QVC QStar Vendor of the Year and QVC QStar Product Concept for 2007. Some of the products that were launched under Mr. Alfieri’s guidance included Super Cloth Cleaning Cloth, The FURminator, Talk to Me Treat Ball, The Singer Smart Scissors, as well as others and the combined sales of products launched is well over $200M in retail sales.
Frank Russo, CEO of FBC Holding Inc. said, “It is great to have Frank working with us. He is exactly what we need for the Consumer Products side of the business and completes the necessary resources for this initiative. Mr. Alfieri has proven relationships with strong marketing partners, and is an experienced executive with expertise in all phases of DR product development and marketing. We are pleased to welcome him to our team.”
The Company said that it will be providing updates frequently as we anticipate progress in both our acquisitions and Consumer Product initiatives.
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Contact: FBC Holding, Inc.
info@fbcholdinginc.com
SOURCE FBC Holding Inc.