iLEVEL,
the cloud-based software provider to the private capital market, today
launched its new corporate brand identity and a worldwide campaign to
raise awareness of the important problem iLEVEL solves for the $2
trillion private capital industry. The reinvigorated corporate brand
identity includes a new website
as well as changes to the company’s visual identity, positioning and
messaging. A new Thought
Leadership section in the website houses whitepapers, a case study
and engaging content about general use of technology in the private
capital marketplace.
“At the core of our rebrand is a clear statement of our mission - to
make private capital data as transparent, timely and actionable as
public company data,” said Mason
Power, Chief Marketing Officer of iLEVEL. “Our new tagline –
‘Control the Data. Realize the Results’ - encapsulates how private
capital firms can use iLEVEL’s cloud-based platform to realize the
untapped potential of their investment data.”
iLEVEL has experienced explosive growth since it spun out of Blackstone
in 2010. The number
of firms on iLEVEL has doubled in the past year and now includes 8
of the world’s 15 largest private equity firms, a significant number of
middle-market fund managers as well as institutional investors. Clients
of iLEVEL account for 1 in every 4 dollars raised by fund managers
during the last ten years. In addition, the platform hosts nearly 400
million data points for over 600 funds invested in 4,000 portfolio
companies.
“With the dramatic growth in the number and types of firms leveraging
our platform and increased breadth and depth of our product offering
itself, we considered it imperative to change how we portray iLEVEL to
the market,” said Rick
Kushel, Chief Executive Officer of iLEVEL. “The new brand and
corporate identity showcases our unique ability to help firms optimize
portfolio performance, demonstrate value creation, reduce the cost and
complexity of regulatory compliance, more quickly run valuations and
meet the demand for timely and accurate reporting.”
For more information about iLEVEL’s new corporate brand identity,
visit www.ilevelsolutions.com.
About iLEVEL
iLEVEL offers a market-leading cloud-based Private
Capital Data Platform that empowers fund managers and investors to
control information and gain actionable insights by taking data
collection, investment analysis and performance reporting to a whole new
level. Investors in iLEVEL include Blackstone (NYSE:BX), The Carlyle
Group (NASDAQ:CG), Duff & Phelps, Hamilton Lane, Swift River
Investments, and Egis Capital Partners. For more information, visit www.ilevelsolutions.com.
Copyright Business Wire 2013