Manchester United Football Club (NYSE:MANU) has today announced a
five-year sponsorship agreement with Manda Fermentation Co, Japan.
This ground-breaking agreement will see Manda become the Club’s first
Official Nutritional Supplements Partner, with exclusive rights in Japan.
Founded in 1987 Manda produces a range of health food products,
including enzyme based supplements. Its products offer a range of health
benefits and are developed by fermenting a variety of natural fruit and
vegetables.
For over 20 years the company has been researching and developing the
fermentation process to create supplements without the aid of additives,
resulting in natural, safe and tasty products to aid health and vitality.
As part of the agreement Manda will work with the Premier League
champions to promote its brand to the Club’s 4 million Japanese
followers.
Manchester United’s Group Managing Director, Richard Arnold comments:
‘This is the first time the Club has had an Official Nutritional
Supplement Partner and we are delighted to welcome Manda as our
inaugural partner in this sector. Manda is one of Japan’s leading health
supplement manufacturers and they understand the benefits of natural
nutrition, dedicating years of research into farming and new innovations
to produce its products. Through our partnership we hope to communicate
to our Japanese fans the benefits of adopting a healthy lifestyle.’
Dr. Yoshinori Matsuura, President of Manda Fermentation Co., Ltd.
comments:
‘We are happy to announce our agreement with Manchester United, one of
the oldest football clubs in world with great heritage, to become its
first Official Nutritional Supplement Partner in Japan. Manchester
United represents excitement and happiness to people all over the world
and through this partnership, Manda would like also to expand the
company’s aim to contribute to your wellness and the environmental
conservation of our Mother Earth.’
About Manchester United
Manchester United is one of the most popular and successful sports teams
in the world, playing one of the most popular spectator sports on Earth.
Through our 135-year heritage we have won 62 trophies, enabling us to
develop the world’s leading sports brand and a global community of 659
million followers. Our large, passionate community provides Manchester
United with a worldwide platform to generate significant revenue from
multiple sources, including sponsorship, merchandising, product
licensing, new media & mobile, broadcasting and match day.
Copyright Business Wire 2013