MyFitnessPal,
the leading free personal health and fitness resource, and global health
service company, Cigna (NYSE: CI) today announced a new initiative that
will combine MyFitnessPal’s nutrition, physical activity and weight
management resource with Cigna's health coaching programs.
The strategic venture is MyFitnessPal’s first formal expansion into the
insurance and health care industry.
“The digital health movement is evolving rapidly and it’s exciting to
see how it’s fueling our customers’ interest in getting healthy and
staying fit. Many are already using MyFitnessPal and are discussing
their food and fitness logs when they connect with their coaches,” said
Jackie Aube, senior vice president, Product Solutions, Cigna. “By
integrating new technologies like MyFitnessPal, we’re not only creating
a more personal relationship with our customers, but helping them reach
their goals more quickly and conveniently. This partnership makes the
coaching process more rewarding for both customers and coaches.”
“We all know that diet and exercise are crucial contributing factors to
good health, but often it’s hard to put that into practice every day,”
said Mike Lee, co-founder of MyFitnessPal. “By working with Cigna’s
Consumer Health Engagement Solutions, we’re able to marry our proven
tracking tools with their renowned coaching services to help even more
people create healthy habits and live healthier lives.”
Cigna is committed to helping customers improve their health, well-being
and sense of security by supporting each individual with guidance, tools
and information designed to make health a fun and interesting part of
everyday life. This initiative will give customers the ability to choose
to connect their MyFitnessPal accounts with their coach to share their
diet and exercise activity. Coaches will be able to view a participating
user’s progress and provide advice, motivational support and
encouragement.
For the initial launch, the Cigna/MyFitnessPal initiative is available
on the limited basis to Cigna U.S. clients, with expansion of the
program targeted for 2014.
About Cigna
Cigna Corporation (NYSE: CI) is a global health service company
dedicated to helping people improve their health, well-being and sense
of security. All products and services are provided exclusively through
operating subsidiaries of Cigna Corporation, including Connecticut
General Life Insurance Company, Cigna Health and Life Insurance Company,
Life Insurance Company of North America, Cigna Life Insurance Company of
New York and their affiliates. Such products and services include an
integrated suite of health services, such as medical, dental, behavioral
health, pharmacy and vision care benefits, and other related products
including group disability, life, and accident coverage. Cigna has sales
capability in 30 countries and jurisdictions, with approximately 80
million customer relationships throughout the world. To learn more about
Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.
About MyFitnessPal
MyFitnessPal has helped more than 40 million people achieve and maintain
a healthier and happier lifestyle. With a database of more than 3
million foods and hundreds of exercises, top fitness technology partners
and community insights, MyFitnessPal is the leading free resource for
achieving and maintaining health goals. MyFitnessPal is headquartered in
San Francisco, CA. For more inspiration, visit http://www.myfitnesspal.com/.
For more information about jobs at MyFitnessPal, visit http://www.myfitnesspal.com/jobs.
For additional details on MyFitnessPal’s partners, please visit http://www.myfitnesspal.com/apps.
Developers who wish to integrate with the MyFitnessPal API should apply
at http://www.myfitnesspal.com/api.
For more information, please visit www.myfitnesspal.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130916005201/en/
Copyright Business Wire 2013