How do you choose a health, wellness and fitness solution that’s right
for you out of a universe of more than 40,000 mobile health apps?
Global health service company Cigna (NYSE:CI) and digital health
social engagement company SocialWellth™ are
co-creating a selective and curated Go You Cigna Marketplace™ that cuts
through the clutter of mobile health apps. Cigna customers looking to
improve their health and well-being will have easy access to balanced
living apps that are certified as being effective and most engaging.
The Cigna/SocialWellth initiative is being announced Tuesday, October 1,
at the Seventh
Annual Health 2.0 Fall Conference. This announcement coincides with
Cigna’s efforts to initiate the first version of the marketplace with a
select group of clients and customers.
“When it comes to choosing the best health and fitness app, 40,000
choices is no real choice at all,” said Joan Kennedy, senior vice
president, consumer health engagement, Cigna. “The Go You Cigna
Marketplace will be designed to meet each individual where they are, and
offer customers a wonderfully specific and engaging starting point for
their fantastic journey to improved health and achieving their
potential.”
Go You Cigna Marketplace health apps are certified to help ensure
consumers find effective, high quality apps with the appropriate
clinical content. SocialWellth’s certification process leverages
behavioral psychologists, information architects and other internal and
external subject matter experts. Using quick-polls, the marketplace
initiates a digital dialog with consumers to gain insights that will
ultimately drive a hyper-personalized experience.
“We are honored to be working with Cigna as they continue with their
consumer health engagement efforts by offering a profile-driven
marketplace where their customers can expect tailored offerings based on
their preferences,” said David Vinson, Founder and CEO of SocialWellth.
“Our solution platform provides Cigna customers with the power of
technology and social media designed to help strengthen trusted
connections between them and their Cigna health plan services.”
According to Cigna's Kennedy: “As we develop this marketplace, we will
certify additional health improvement apps that our customers tell us
work for them, that they can stick to, and get the results they want.
Over time, these apps will be integrated with our Cigna health coaches
and employer sponsored incentive programs so that each individual can
develop his or her strengths, and make their health an engaging,
rewarding and fun part of their everyday lives.”
About Cigna
Cigna Corporation (NYSE: CI) is a global health service company
dedicated to helping people improve their health, well-being and sense
of security. All products and services are provided exclusively through
operating subsidiaries of Cigna Corporation, including Connecticut
General Life Insurance Company, Cigna Health and Life Insurance Company,
Life Insurance Company of North America, Cigna Life Insurance Company of
New York and their affiliates. Such products and services include an
integrated suite of health services, such as medical, dental, behavioral
health, pharmacy and vision care benefits, and other related products
including group disability, life, and accident coverage. Cigna has sales
capability in 30 countries and jurisdictions, with approximately 80
million customer relationships throughout the world. To learn more about
Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.
About SocialWellth
SocialWellth™ is a digital health social engagement company, offering a
digital platform to enable Sponsors (health plans and self-insured
employers) to connect and deliver best in breed healthcare and balanced
living digital interventions. Sponsors and 3rd party health and wellness
application providers can leverage the HIPAA-compliant SocialWellth
profile-driven marketplace Platform to swiftly deploy and scale their
programs and health apps via the web or mobile network, creating trusted
and engaging connections with consumers. Visit www.socialwellth.com
to learn more about SocialWellth
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