LIN Media (NYSE:LIN), a local multimedia company, today announced the
appointment of Helen Swenson as President and General Manager of
WIAT-TV, the local CBS affiliate, in Birmingham, AL.
Ms. Swenson joins WIAT-TV with over 30 years of television experience.
Most recently, she served as Senior Vice President of Live Programming
for The Weather Channel, where she created and implemented programming
strategies to grow ratings and generate revenue. Prior to The Weather
Channel, Ms. Swenson was Senior Multimedia Consultant for Frank N. Magid
Associates. During her tenure, she consulted with many stations across
the United States and Canada on how to improve ratings, reach revenue
goals and enhance their products, programming, websites, mobile
distribution and marketing for every screen.
Ms. Swenson is also an accomplished news leader. She worked in news
management positions at local television stations in Seattle, WA,
Pittsburgh, PA, Miami, FL and West Palm Beach, FL. While she was News
Director at KIRO-TV in Seattle, the station received the National Edward
R. Murrow Award for Overall Excellence and Best Newscast, as well as
Emmy awards for best newscast four years in a row.
In announcing the appointment, Scott Blumenthal, LIN Media’s Executive
Vice President Television, said, “Helen is a highly strategic and
skilled broadcast executive with a proven track record of achieving
growth by developing innovative and superior products that better meet
the needs of our viewers and advertisers. We are pleased that she is
stepping into the leadership role at WIAT-TV.”
About LIN Media
LIN Media is a local multimedia company that operates or services 43
television stations and seven digital channels in 23 U.S. markets, and a
diverse portfolio of websites, apps and mobile products that make it
more convenient to access its unique and relevant content on multiple
screens.
LIN Media’s highly-rated television stations deliver important local
news and community stories along with top-rated sports and entertainment
programming to 10.5% of U.S. television homes. The Company’s digital
media operations focus on emerging media and interactive technologies
that deliver performance-driven digital marketing solutions to some of
the nation’s most respected agencies and brands. LIN Media LLC trades on
the NYSE under the symbol “LIN”. The Company regularly uses its website
as a key source of Company information and can be accessed at www.linmedia.com.
Copyright Business Wire 2013