Mondelēz International, Inc. (NASDAQ: MDLZ), the world's pre-eminent
maker of chocolate, biscuits, gum and candy, today announced that the
company has implemented Terra Technology’s Demand
Sensing (DS) and Transportation
Forecasting (TF) solutions to improve forecast accuracy and supply
chain efficiency in North America.
“Mondelēz International is focused on growth through our strong product
portfolio, rapid innovation and operational efficiency,” said Pete Alle,
Senior Director, Product Supply Center of Excellence of Mondelēz
International. “Terra’s solutions enable a more responsive and efficient
supply chain for both warehouse and direct store delivery brands.”
Mondelēz International is one of the world’s largest snacks companies,
serving customers in 165 countries with number one global brands in
biscuits, chocolate, candy and powdered beverages. Demand Sensing has
helped Mondelēz decrease forecast error by almost 40 percent.
Demand Sensing is currently used in more than 160 countries. Better
forecast accuracy helps free cash flow and improve return on capital by
cutting unnecessary inventory, grow revenue by increasing on-shelf
availability, and improve earnings by reducing costs from unplanned
changeovers and inefficient shipping.
Transportation Forecasting provides Mondelēz with an accurate daily
forecast of shipping needs by lane, mode and temperature class that is
synchronized with sales and operations planning to allow the entire
company to execute against the same demand plan. Forward-looking
visibility to transportation and logistics needs lets Mondelēz
proactively identify capacity issues weeks in advance and secure
cost-effective transportation.
“We are thrilled to help Mondelēz International improve operational
efficiency and become even more responsive to customer needs,” said
Robert Byrne, CEO of Terra Technology. “As a top manufacturer of snacks,
Mondelēz understands that profitable growth and satisfied customers come
from having the right products on store shelves, not only at the right
time but at the right cost. With today’s complex supply chains and
increasingly volatile markets, finding this balance requires new
mathematics to quickly transform real-time information into an
actionable response.”
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking
powerhouse, with 2012 revenue of $35 billion. Creating delicious moments
of joy in 165 countries, Mondelēz International is a world leader in
chocolate, biscuits, gum, candy, coffee and powdered beverages, with
billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka
chocolate; Jacobs coffee; LU, Nabisco and Oreo biscuits; Tang powdered
beverages; and Trident gum. Mondelēz International is a proud member of
the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability
Index. Visit www.mondelezinternational.com
and www.facebook.com/mondelezinternational.
About Terra Technology
Terra Technology uses better mathematics to sense demand, optimize
inventory and predict transportation and warehousing requirements for
some of the world’s best-known companies including Shell, Procter &
Gamble, Unilever, Mondelēz International, Kimberly-Clark, AkzoNobel,
Kraft Foods, ConAgra Foods, General Mills, Kellogg and Campbell Soup.
Terra invented demand sensing in 2002 and offered the first solutions to
use retailer data systematically to improve supply chain efficiency,
enhance service, cut inventory and reduce waste. Information on how
Terra enables a truly integrated supply chain can be found at terratechnology.com.
Copyright Business Wire 2013