Fifth Third Bank announces the launch of the Fifth Third Stand Up To
Cancer (SU2C) Credit Card. SU2C is a groundbreaking initiative that
supports scientific collaboration to accelerate innovative cancer
research and bring new therapies to patients quickly. Fifth Third Bank
recently launched an SU2C Debit MasterCard in June 2013 and is the only
card issuer to offer the SU2C payment cards.
Customers within Fifth Third’s 12-state footprint may now apply for the
Fifth Third Stand Up To Cancer Credit Card by visiting any of the Bank’s
more than 1,300
banking centers or website at www.53.com.
A portion of every qualifying purchase will directly benefit SU2C, and
Fifth Third will additionally donate $5 a year for each active SU2C
Credit Card, beginning on the customer’s first anniversary of signing up
for the card. Customers also may redeem their Real Life RewardsSM
points to give a cash donation to SU2C. The Fifth Third SU2C Credit Card
can be used everywhere MasterCard is accepted.
Today also marks the launch of Fifth Third Bank’s Take a Swipe at Cancer
promotion. Between Nov. 12 and Dec. 31, Fifth Third Bank will make a
$0.01 donation, up to $400,000, to SU2C for every qualifying purchase
over $5 made using Fifth Third MasterCard cards, including the SU2C
debit and credit cards. Fifth Third customers who plan to participate in
the promotion may visit the Fifth Third Facebook page to share personal
stories about who inspires them to “swipe” in support of the fight
against cancer. Customers also may share personal stories on Twitter
using the #swipe2fight hashtag.
“We are proud to help more consumers join in the fight against cancer by
taking an everyday behavior like swiping your MasterCard and turning it
into something quite meaningful,” said Julie Joseforsky, senior vice
president and head of Bankcard for Fifth Third Bank. “We are introducing
the Stand Up To Cancer Credit Card following our successful Stand Up To
Cancer debit card launch earlier this year and continue to look for
innovative ways, such as the Take a Swipe at Cancer promotion, to serve
this important cause.”
“One in two men and one in three women will be diagnosed with cancer in
their lifetimes. With the incredible support of our donors, we hope to
change these odds,” said SU2C Co-Founder Rusty Robertson. “Through this
collaboration, all of Fifth Third Bank’s customers have an opportunity
to make a difference. We are profoundly grateful to everyone at Fifth
Third for the Bank’s continued commitment to Stand Up To Cancer.”
“Cancer kills one American nearly every minute. Fifth Third Stand Up to
Cancer credit and debit cards empower all of us to fight back by swiping
our cards in grocery stores, gas stations, restaurants and everywhere
else MasterCard is accepted. It’s a powerful proposition: help end
cancer by using these cards to do the things we do every day,” said
Craig Vosburg, Group Executive of U.S. Market Development for MasterCard.
About Stand Up To Cancer:
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of
research to get new therapies to patients quickly and save lives now.
SU2C, a program of the Entertainment Industry Foundation (EIF), a
501(c)(3) charitable organization, was established in 2008 by film and
media leaders who utilize the industry’s resources to engage the public
in supporting a new, collaborative model of cancer research, and to
increase awareness about progress being made in the fight against the
disease. As SU2C’s scientific partner, the American Association for
Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel
Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review
processes to identify the best research proposals to recommend for
funding, oversee grants administration, and provide expert review of
research progress.
About Fifth Third:
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $126 billion in
assets and operates 18 affiliates with 1,321 full-service Banking
Centers, including 102 Bank Mart® locations open seven days a week
inside select grocery stores and 2,453 ATMs in Ohio, Kentucky, Indiana,
Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania,
Missouri, Georgia and North Carolina. Fifth Third operates four main
businesses: Commercial Banking, Branch Banking, Consumer Lending, and
Investment Advisors. Fifth Third also has a 25% interest in Vantiv
Holding, LLC. Fifth Third is among the largest money managers in the
Midwest and, as of September 30, 2013, had $318 billion in assets under
care, of which it managed $27 billion for individuals, corporations and
not-for-profit organizations. Investor
information and press
releases can be viewed at www.53.com.
Fifth Third’s common stock is traded on the NASDAQ® Select Market under
the symbol “FITB.” Fifth Third Bank was established in 1858. Member
FDIC. Credit cards are subject to credit review and approval.
Stand Up To Cancer is a program of the Entertainment Industry
Foundation (EIF), a 501(c)(3) tax-exempt organization. EIF meets
all 20 BBB Charity Standards. Stand Up To Cancer and the Stand Up
To Cancer Brand Marks are registered trademarks of the Entertainment
Industry Foundation.
Stand Up To Cancer will receive, from Fifth Third Bank, $5 for every
active Stand Up To Cancer Credit Card each year the card is active. In
addition, Stand Up To Cancer will receive, from Fifth Third Bank, 0.2%
per net retail purchase (less returns, excludes Balance Transfers and
Cash Advances) made with the Stand Up To Cancer Credit Card. Stand
Up To Cancer will receive $10 for each $25 annual fee associated with
the Stand Up To Cancer Debit Card. In addition, Stand Up To
Cancer will receive $.005 per net retail purchase made with the Stand Up
To Cancer Debit Card. From July 2013 to June 2016, Fifth Third is
guaranteeing a minimum contribution of $400,000 in connection with this
program. First annual fee is assessed at card opening and then on
the open anniversary date, thereafter.
From November 12 – December 31, 2013, Fifth Third Bank will donate to
Stand Up To Cancer® $0.01 per qualifying Fifth Third MasterCard
transactions of $5 or more, up to $400,000, for MasterCard cards
beginning with the following numbers: 521131, 529306, 530090, 534269,
541413, 544400, 544423, 544430, 546700, 552301, 510828, 514199, 522890,
534958, 536488, 541000, 542432 553681, 532828, 529306, 552632, 547378,
547378, 534958, 548009. Transactions include purchases, over $5, using a
PIN or signature/electronic signature for authorization.
Real Life Rewards is a registered service mark of Fifth Third Bank.
Copyright Business Wire 2013