The New York Times (NYTimes.com)
today launched a new Today’s Paper web application (app.nytimes.com/todayspaper)
designed for optimal reading on tablet and desktop browsers.
Built with the latest HTML 5 technologies, this is the first responsive
app developed for readers who value the regular schedule, structured
composition and totality of the daily print edition.
“With Today’s Paper, readers who enjoy the serendipity of reading The
New York Times in print can now enjoy that same rich experience on their
tablet or Web browser,” said Jill Abramson, executive editor, The New
York Times.
The app includes all sections, articles and photos found in the print
edition, as well as some select video. Users can access editions from
the previous seven days. The app features swipe- and scroll-friendly
navigation; optimized, responsive designs for both portrait and
landscape modes; and offline reading for a seamless, efficient reading
experience.
“Soon after we launched our experimental Web App we discovered that
Today’s Paper was one of the most popular sections,” said Denise Warren,
executive vice president of digital products and services, The New York
Times. “This new reading experience is the next step in our ongoing
process to develop new and valuable digital products that offer our
subscribers other innovative ways to access our content.”
The Today’s Paper app replaces The Times’s Web App for iPad, which
launched as a beta product in September 2012.
The Today’s Paper app is available exclusively to NYTimes.com
digital subscribers and to Times home delivery subscribers who link
their account for digital access. Details and pricing for these plans
are available at NYTimes.com/Access.
The New York Times Company
The
New York Times Company (NYSE:NYT) is a global media organization
dedicated to enhancing society by creating, collecting and distributing
high-quality news and information. The company includes The New York
Times, International New York Times, NYTimes.com, INYT.com and related
properties. It is known globally for excellence in its journalism, and
innovation in its print and digital storytelling and its business model.
Follow news about the company at @NYTimesComm.
Copyright Business Wire 2013