Ottawa Takes the Plunge to #EndKidsCancer
OTTAWA, Dec. 30, 2013 /CNW/ - This New Year's Day brave Chillers will
jump into the icy cold waters of the Ottawa River at Britannia Beach to
raise money for the fight against childhood cancer. Proceeds raised
from The Chill will be collected by the Sears Canada Charitable
Foundation and will be evenly allocated between patient support at the
Children's Hospital of Eastern Ontario (CHEO), which includes programs
and research in the hospital's Oncology Department, and national
pediatric oncology research initiatives, such as the Sears Childhood
Cancer Fellowship.
"Sears dedication to the fight against childhood cancer is evident
through events such as the Sears Great Canadian Chill," said Cheryl
Hammond, Vice President, Development and Corporate Relations, CHEO
Foundation. "The monies raised by the participants allows CHEO to
continually provide the best care to our patients and their families."
The 4th annual Chill brings participants together to celebrate the New Year by
rushing into the icy waters of the Ottawa River. In addition to the
traditional polar bear dip, The Chill includes family fun activities,
live entertainment, prizes for the top fundraisers and a costume
contest.
"The Sears Great Canadian Chill is an invigorating way to kick off the
New Year," said Doug Campbell, President and CEO, Sears Canada Inc.
"It is very rewarding to see so many people raise money, dress up in
costume and brave the cold waters in support of the fight against
childhood cancer, helping children and their families, many of whom are
Sears customers and associates."
Participants can log on to www.TheChill.ca or call 1.888.93.CHILL to register for the polar bear dip individually
or as a team. Personalized profiles will be created, complete with
fundraising tools and helpful hints for teams to reach fundraising
goals. Friends and family are encouraged to gather at Britannia Beach
to cheer the Chillers on and participate in the festivities. Donations
to the event and to Chillers can be made at www.TheChill.ca.
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity
that collects and distributes donations to charitable organizations
that support Sears Canada's community investment mandate, which is
focused on the healthy development of children and youth in areas of
both health and education. The health component is centered on raising
awareness and providing funds for research and treatment for the fight
against childhood cancer. The education component is centered on
after-school programs and initiatives, which enrich children's lives
and allow them to reach their full potential as contributing members of
society.
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes
181 corporate stores, 241 hometown dealer stores, over 1,400 catalogue
and online merchandise pick-up locations, 101 Sears Travel offices and
a nationwide repair and service network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers
shopping online at www.sears.ca.
SOURCE Sears Canada Inc.
