The New York Times today announced plans to institute major design
changes to its website, NYTimes.com,
the next step in The Times’s continuous process to develop a richer
digital platform to showcase its award-winning journalism and premium
advertising. The public redesign is planned for Jan. 8, 2014. A small
portion of Times readers will see previews of the new designs starting
today, Jan. 2.
The new platform makes for a cleaner, more engaging user experience and
serves as a foundation for all future development on NYTimes.com.
“These improvements give our newsroom the best tools to publish in all
digital forms,” said Jill Abramson, executive editor, The New York
Times. “With more prominent video and photography, the new features are
highly immersive and enhance our readers’ ability to share and comment
throughout articles."
“With this redesign, not only are we refreshing the look and feel of our
public-facing site, but we have also laid down the foundation that gives
us the ability to regularly iterate and enhance the user experience on
NYTimes.com,” said Denise Warren, executive vice president, Digital
Products and Services, The New York Times. “We plan to continue making
improvements, including introducing personalized navigation options that
will allow users to customize their NYTimes.com experience to better
suit their interests.”
Article designs are very similar to that of the article page prototype,
which became available to Times employees and a segment of NYTimes.com
users in March 2013, while the home page and section fronts feature a
fresh layout, new navigation and new fonts.
Highlights of the redesign include:
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A cleaner, more engaging look
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Responsive designs optimized for desktops and tablets
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Richer integration of photography, video and interactive story elements
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Faster loading pages
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More efficient navigation and improved ability to scan and discover
content
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Persistent ability to share and comment
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Improved comments with ability to read articles and comments
side-by-side
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New messaging system to keep the user better informed
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Larger and more impactful photography and video
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Improved expression of brand through font and typography
The New York Times Company
The
New York Times Company (NYSE: NYT) is a global media organization
dedicated to enhancing society by creating, collecting and distributing
high-quality news and information. The company includes The New York
Times, International New York Times, NYTimes.com, INYT.com and related
properties. It is known globally for excellence in its journalism, and
innovation in its print and digital storytelling and its business model.
Follow news about the company at @NYTimesComm.
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