Jinni, the creators of the Entertainment Genome™ and semantic video
discovery, announced today they will team with Ooyala, the top innovator
in video streaming and analytics, to deliver advanced video discovery
technology for media companies, broadcasters and pay TV operators
everywhere. The technology will integrate Ooyala’s machine-learning
big-data analytics systems with Jinni’s semantic discovery to deliver a
powerful new level of video personalization for all screens.
Jinni and Ooyala will work together to develop and deploy a completely
new level of machine learning powered by semantic discovery that will
allow TV providers to tailor programming and video viewing experiences
to each individual user at a very granular and powerful level; offerings
such as personalized channels, custom programming guides, mood-based
browsing and search, and viewer recommendations for both live and VoD
content across vast catalogs of content. All designed to provide users
with easy, intuitive access to content of all types.
The companies expect to have joint services in pre-release with select
customers in the first half of 2014, with more broad availability in the
second half of the year.
The two companies are already leaders in TV personalization, with global
video discovery deployments among top-tier customers in every major
region of the world. Each brings powerful solutions to the innovation
table: Ooyala’s system is proven to dramatically increase viewer
engagement and revenue. Its global video consumption data and insights
across all devices is a strong match for Jinni’s proprietary
Entertainment Genome™ that powers taste and mood-based recommendations
with cross-catalog search and browsing.
Ooyala collects more than 2 billion analytics events daily from hundreds
of millions of consumers watching video on Ooyala-powered players, and
Jinni harnesses thousands of descriptive genes and automatic content
analysis and tagging capabilities.
Chris Wong, senior vice president of business development for Ooyala,
said, “With digital consumption driving a much greater percentage of
overall TV viewing, advanced video discovery is becoming an imperative
for viewer engagement and monetization. Keeping an increasingly
fragmented viewing audience engaged and entertained with only the most
relevant and desirable content is a challenge every pay TV operator in
the world faces. Working with Jinni, we’ll be setting new standards for
what discovery means to both the consumer experience and the operator’s
bottom line.”
“Jinni is the most deployed video discovery solution to tier-1 pay TV
operators worldwide,” tells Yosi Glick, Jinni Co-founder & CEO.
“Bringing Ooyala’s big data infrastructure, collaborative filtering
technology and real-time analytics together with our semantic
recommendations, we’ll deliver the industry’s most compelling
personalization platform for TV.”
Ooyala analyzes massive amounts of viewing data to detect authentic
trending content to help operators deliver more personalized viewing
experience on any screen, build bigger audience and make more money from
IP-delivered video. Jinni assigns a rich, accurate set of descriptive
genes to every show or movie and understands viewers’ tastes and mood
with the same nuanced precision, resulting in a supreme user-centric
guide that leads the user to higher consumption of TV and VOD.
About Ooyala
Ooyala harnesses the power of big data to help broadcasters, operators
and media companies build more engaged audiences and earn more money
with personalized, interactive video experiences for every screen.
Ooyala’s comprehensive, data-driven software and productized services
combine best-of-breed technologies with industry-leading video analytics
to help customers optimize and automate video programming, video
streaming, distribution and discovery. Companies that use Ooyala
technology include ESPN, Bloomberg, Telstra, NBC Universal, Univision,
VICE, Caracol, Comedy Central, Telegraph Media Group, The Washington
Post, Wimbledon, Pac-12 Enterprises, Arsenal, The North Face, Sephora,
Pandora and Dell.
Headquartered in Mountain View, California, Ooyala has offices in New
York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company
works with premier reseller and technology partners throughout the
Americas, Europe, Africa, Japan and the Asia-Pacific region. For more
information, visit www.ooyala.com.
About Jinni
Jinni is the first and only taste-and-mood based engine powering
entertainment discovery. Using content genetics and nuanced
understanding of user tastes, the Jinni engine powers a uniquely
intuitive and personalized experience that increases content consumption
and consumer satisfaction.
The Jinni service is powered by the Entertainment Genome™, containing
thousands of genes that are assigned to each title to describe mood,
style, plot, setting and more; this is a rich alternative to the usual
genre language, which benefits both the quality of the content delivered
as well as the intuitive semantic-based user experience. New titles are
automatically indexed via analysis of user reviews and synopses, using a
proprietary Natural Language Processing solution.
Jinni is the leading content discovery and personalized recommendations
provider to global tier-1 Pay TV and OTT content providers. Customers
include: Xfinity, Xbox, VUDU, Belgacom, Bouygues and SingTel.
See Jinni's award winning semantic engine at work; www.jinni.com
iPad http://bit.ly/1iKGDl8
Copyright Business Wire 2014