CES -- Immersion Corporation (Nasdaq:IMMR), the leading developer and
licensor of touch feedback technology, today announced the launch of a
new website
offering technical and integration recommendations, user experience
guidelines, and research that evaluates the impact of haptics in
automotive environments. The site offers auto OEMs and system
integrators a comprehensive resource to learn about advancements in the
haptic ecosystem and user research.
“Touch screens and touch surfaces are becoming standard interfaces for
autos, increasingly managing dynamic content and replacing mechanical
buttons,” explains Dennis Sheehan, senior vice president of sales and
marketing at Immersion. “As demand grows for touch interfaces,
Immersion’s expertise in haptics design, engineering and UX is
essential. By offering guidelines and resources, we are working to help
create multi-modal experiences that are capable of being intuitive,
enjoyable and safe.”
Haptics are being used in mobile, automotive and consumer applications
to provide critical touch confirmation, creating confident consumer
experiences. In autos specifically, haptics can provide numerous unique
safety and design benefits including:
-
Promoting safety by reducing secondary glance rates and overall task
times
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Reducing visual distraction, frustration and confusion
-
Instilling confidence in drivers by delivering a positive user
experience
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Providing automakers with interior design flexibility
-
Offering opportunity to create distinctive experiences that extend the
automotive brand into the touch interface
With the broad adoption of haptic technology in several consumer
markets, the haptic ecosystem has matured, resulting in lower cost,
high-quality components. Advancements in design and integration may be
referenced for creating more efficient and streamlined systems.
Immersion has developed guidelines and technical recommendations for
designers that incorporate best practices for haptic implementations
based on research conducted by the company and independent parties.
“Our substantial IP portfolio, combined with expertise in user
experience, haptic effect authoring, specialized firmware and deep
domain knowledge on integrating the broader ecosystem makes Immersion a
key partner for auto OEMS and integrators,” explains Daniel Brongiel,
vice president and head of automotive market at Immersion. “As the
industry embraces our technology, we’re working with ecosystem leaders
to improve safety and create compelling consumer experiences through the
use of haptics.”
For more information on Immersion’s automotive technology, visit the new
Immersion automotive haptics portal at: http://automotive.immersion.com.
Immersion at 2014 International CES
Immersion will be hosting an appointment-only meetings at CES, showing
touch pad and touchscreen demonstrators that use Immersion guidelines to
create low-cost, high-quality haptic experiences. To request a meeting
with Immersion at CES, contact CES@immersion.com.
The company will also be participating in the Digital Experience! press
event at 7pm this evening, January 6th, at the Mirage Hotel &
Casino.
About Immersion (www.immersion.com)
Founded in 1993, Immersion (NASDAQ:IMMR) is the leading innovator in haptics,
or tactile effects; the company's touch feedback solutions deliver a
more compelling sense of the digital world. Using Immersion's
high-fidelity haptic systems, partners can transform user experiences
with unique and customizable touch feedback effects; excite the senses
in games, videos and music; restore "mechanical" feel by providing
intuitive and unmistakable confirmation; improve safety by overcoming
distractions while driving or performing a medical procedure; and expand
usability when audio and visual feedback are ineffective. Immersion's
TouchSense technology provides haptics in mobile phone, automotive,
gaming, medical and consumer electronics products from world-class
companies. With over 1,300 issued or pending patents in the U.S. and
other countries, Immersion helps bring the digital universe to life.
Forward-looking Statements
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of Immersion
Corporation and its consolidated subsidiaries to differ materially from
those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including, but
not limited to, statements regarding the benefits and availability of
Immersion’s haptic technologies in the automotive space or the benefits
offered on Immersion’s website.
Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and
uncertainties associated with Immersion's business, which include, but
are not limited to: unanticipated difficulties and challenges
encountered in product development efforts by Immersion and its
licensees; adverse outcomes in any future intellectual property-related
litigation and the costs related thereto; the effects of the current
macroeconomic climate; delay in or failure to achieve commercial demand
for Immersion's products or third party products incorporating
Immersion's technologies; and a delay in or failure to achieve the
acceptance of force feedback as a critical user experience. Many of
these risks and uncertainties are beyond the control of Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-Q on
file with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release reflect Immersion's
beliefs and predictions as of the date of this release. Immersion
disclaims any obligation to update these forward-looking statements as a
result of financial, business, or any other developments occurring after
the date of this release.
The use of the words "partner" or "partnership" in this press release
does not mean a legal partner or legal partnership.
Immersion, the Immersion logo, and TouchSense are trademarks of
Immersion Corporation in the United States and other countries. All
other trademarks are the property of their respective owners.
(IMMR - C)
Copyright Business Wire 2014