U.S. Paralympic snowboarders Evan
Strong and Amy
Purdy take flight in The Hartford’s new television commercials and
shred stereotypes about people with physical disabilities. Strong is a
test pilot and Purdy is a fighter in the high-flying ads that will air
in the U.S. during the Sochi
2014 Paralympic Winter Games from March 7-16 on NBC and NBCSN.
U.S. Paralympic snowboarder Amy Purdy in The Hartford's TV Ad
(Photo: Business Wire)
“I’m proud to represent my country at the Sochi 2014 Paralympic Winter
Games and show that I’m defined by my abilities and my accomplishments,”
said Strong,
27, who lost part of his left leg as a result of being hit by a car
while riding his motorcycle.
Sharing what defines them in the TV spots, Strong and Purdy invite
fans to do the same at whatdefinesyou.com.
The Hartford will make a $1 donation to U.S.
Paralympics for every Twitter and Facebook posting or email share
from the campaign site.*
Building on its two-decade commitment to U.S. Paralympic athletes, The
Hartford helped sponsor the
52 hours of TV coverage of the Sochi 2014 Paralympic Winter Games on
NBC and NBCSN. Live coverage begins on NBCSN with the Opening Ceremony
at 11 a.m. EST on Friday, March 7.
“As a founding
partner of U.S. Paralympics, we hope this unprecedented TV coverage
of the Sochi 2014 Paralympic Winter Games will lead to greater awareness
about these world-class athletes,” said Mike Concannon, executive vice
president of The Hartford’s Group Benefits business. “We encourage our
friends, family and business partners to cheer on Amy, Evan and Team USA
in Sochi and join us in supporting U.S. Paralympic athletes all year
long.”
The Hartford began backing U.S. Paralympic athletes and events 20 years
ago. In 2003, The Hartford became the Official Disability Insurance
Sponsor of U.S. Paralympics, a division of the U.S. Olympic Committee
dedicated to recruiting and training elite athletes with physical
disabilities. In 2012, the partnership was extended for another four
years.
“I credit The Hartford’s long history of supporting the Paralympic
Movement for making it possible for me to be on the U.S. Paralympic Team
going to Sochi,” said Purdy,
34, a double-amputee after battling bacterial meningitis.
You can find the new TV ads with Strong and Purdy on The
Hartford’s YouTube channel.
About The Hartford
With more than 200 years of expertise, The Hartford (NYSE:HIG) is a
leader in property and casualty insurance, group benefits and mutual
funds. The company is widely recognized for its service excellence,
sustainability practices, trust and integrity. More information on the
company and its financial performance is available at www.thehartford.com.
Join us on Facebook at www.facebook.com/TheHartford.
Follow us on Twitter at www.twitter.com/TheHartford.
The Hartford® is The Hartford Financial Services Group, Inc.
and its subsidiaries, including issuing companies, Hartford Life
Insurance Company and Hartford Life and Accident Insurance Company. Its
headquarters is in Hartford, Conn.
HIG-M
Some of the statements in this release may be considered forward-looking
statements as defined in the Private Securities Litigation Reform Act of
1995. We caution investors that these forward-looking statements are not
guarantees of future performance, and actual results may differ
materially. Investors should consider the important risks and
uncertainties that may cause actual results to differ. These important
risks and uncertainties include those discussed in our 2013 Annual
Report on Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the
other filings we make with the Securities and Exchange Commission. We
assume no obligation to update this release, which speaks as of the date
issued.
From time to time, The Hartford may use its website to disseminate
material company information. Financial and other important information
regarding The Hartford is routinely accessible through and posted on our
website at http://ir.thehartford.com.
In addition, you may automatically receive email alerts and other
information about The Hartford when you enroll your email address by
visiting the “Email Alerts” section at http://ir.thehartford.com.
*The Hartford will donate up to $100,000 to U.S. Paralympics as part of
this campaign.
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