High Liner Foods Incorporated (TSX: HLF), the leading North American
value-added frozen seafood company, today announced that it has won the
“Best New Foodservice Product” Seafood Excellence Award at the 2014
Seafood Expo North America for its Flame-Seared GUINNESS®
Barbecue-Glazed Atlantic Salmon. The Seafood Expo took place March 16-18
at the Boston Convention and Exposition Center.
The annual Seafood Excellence Award chooses the best new seafood
products based on taste, eating experience, packaging, marketing
potential, convenience, nutrition and originality. The Flame-Seared
GUINNESS® Barbecue-Glazed Atlantic Salmon was selected the winner from
among 10 semifinalists, which were previously chosen from a list of 73
entrants.
At its Seafood Expo booth, High Liner Foods exhibited its new GUINNESS®
Distinctive Seafood line, which is the first collaboration between High
Liner Foods and Diageo, the producer of GUINNESS®, the #1 stout in the
world, and the world’s largest producer of spirits. In addition, High
Liner Foods also showcased the Ultimate Salmon Burger™ under its FPI
brand and its newly launched American Pride Seafood brand scallop
line. These foodservice products, along with High Liner Foods’ Sea
Cuisine® brand of retail products, were featured at an interactive
“innovation table” which allowed visitors to watch videos, read product
ingredients, and order samples.
“This award is a major achievement for our entire product development
team,” said Jim LaBelle, vice president of foodservice marketing for
High Liner Foods. “Customer interest in our new GUINNESS® Distinctive
Seafood line has been extremely strong already since our launch in early
March. Between the award and our exciting new product launches, High
Liner Foods once again reinforced our leadership position as the seafood
culinary innovator at this year’s Seafood Expo.”
About High Liner Foods
High Liner Foods is the leading North American processor and marketer of
value-added frozen seafood. High Liner Foods' retail branded products
are sold throughout the United States, Canada and Mexico under the High
Liner, Fisher Boy, Mirabel, and Sea Cuisine
labels, and are available in most grocery and club stores. The Company
also sells branded products under the High Liner, Icelandic
Seafood, FPI, Viking, Mirabel, Samband of
Iceland, and American Pride Seafood labels to restaurants and
institutions, and is the major supplier of private label value-added
frozen seafood products to North American food retailers and food
service distributors. High Liner Foods is a publicly traded Canadian
company, trading under the symbol HLF on the Toronto Stock Exchange.
About GUINNESS®
The GUINNESS® brand enjoys a global reputation as a uniquely authentic
Irish beer and the best-selling stout in the world. Famous for its dark
color, creamy head and unique surge and settle, this distinctive beer
has been brewed at the St. James’s Gate brewery in Dublin, Ireland since
1759. Over 10 million glasses of GUINNESS beer are enjoyed every single
day around the world, and 1.8 billion pints are sold every year.
GUINNESS beer is available in well over 100 countries worldwide and is
brewed in almost 50. Also from the makers of GUINNESS, SMITHWICK’S,
Ireland’s oldest and best selling ale and HARP Lager, whose name pays
tribute to the GUINNESS logo and the national symbol of Ireland.
Additional information about the GUINNESS brand can be found at www.guinness.com.
About Diageo
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer
and wine. These brands include Johnnie Walker, Crown Royal, JεB,
Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180
countries around the world. The company is listed on both the New York
Stock Exchange (DEO) and the London Stock Exchange (DGE). For more
information about Diageo, its people, brands, and performance, visit us
at www.diageo.com.
For our global resource that promotes responsible drinking through the
sharing of best practice tools, information and initiatives, visit
DRINKiQ.com.
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Copyright Business Wire 2014