Born from two business partners’ lifelong passion for Lego products,
Bricks & Minifigs got its start in 2009 – sharing space with a cake
supply shop. By meeting the needs of a growing audience of Lego lovers,
Bricks & Minifigs is now the largest aftermarket Lego store in the
country with seven stores, including five family-owned franchise
locations and two corporate locations throughout the United States.
The founders had many years of combined retail experience and a keen
focus on business operations. With thousands of new and used Lego pieces
for sale at their multiple locations, they realized they needed an
integrated mobile point-of-sale (POS) system with sales, inventory and
customer engagement capabilities from a provider that understands the
retail space. A basic cash register simply would not do, but NCR Silver
proved to be a perfect fit.
“We run a business where some products may sit on a shelf for long
periods of time while rare, hard-to-find collections go at lightning
speed,” said John Masek, co-founder of Oregon-based Bricks & Minifigs.
“With so much inventory on hand, most of which is tiny pieces, it is
extremely important to know what we have in real time so we can better
serve our customers who have become accustomed to shopping online, and
come to us for our collection of great products and exceptional service.”
The corporate store in Canby, Ore., has four iPads running NCR Silver,
two at the counter and two in the hands of staff out on the floor.
Employees find that helping customers is easy with Silver since current
inventory and customers’ purchase histories are both just a click away.
The mobile POS also streamlines operations and helps the retailer
operate with real-time data and customer information just as an
e-commerce site does.
Creating an exceptional customer experience is key, and Bricks &
Minifigs uses the NCR solution to manage their email marketing campaigns
and loyalty programs. An all-in-one system on the tablet gives them the
familiarity and functionality they need to focus on growing their
business and delivering an excellent customer experience throughout
their locations.
“Bricks & Minifigs is an inspiring and innovative business model,” said
Justin Hotard, general manager, NCR Silver. “Putting real-time
information in the hands of associates with Silver is critical for small
business owners like John Masek to manage and grow his business into an
extraordinary shopping experience for Lego lovers.”
To learn more about NCR Silver’s features, visit the website,
or call 1-877-630-9711. NCR Silver provides live, 7-day support and
access to Silver SidewalkTM, a customer community portal with
information and opportunities to connect with other members. NCR Silver
tablet POS runs in the cloud, uses consumer-friendly technology, and
works on Apple® devices running the latest iOS.
About NCR Corporation
NCR
Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 485 million transactions daily across
retail, financial, travel, hospitality, telecom and technology, and
small business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000
employees and does business in 180 countries. NCR is a trademark of NCR
Corporation in the United States and other countries.
Web site: http://www.ncrsilver.com/
Twitter: @NCRSilver
Facebook: www.facebook.com/NCRSilver
YouTube: http://www.youtube.com/ncrsilverpos
Google+: https://plus.google.com/106305824523109753075
Apple, iPhone, iPad and iPod touch are trademarks of Apple Inc.,
registered in the U.S. and other countries.
iOS is a trademark or registered trademark of Cisco in the U.S. and
other countries and is used under license.
LEGO and the LEGO logo are trademarks of the LEGO group.
Copyright Business Wire 2014