Calgary hosts the Relay to #EndKidsCancer
CALGARY, May 1, 2014 /CNW/ - The Sears Great Canadian Run travels to
Alberta on its quest to raise funds to support the fight against
childhood cancer. On August 23rd, participants will embark on a 100-kilometre journey from Calgary to
Camp Kindle, a special place that creates magical experiences for
children with cancer. . Proceeds raised from The Run will be
collected by the Sears Canada Charitable Foundation and allocated to
various pediatric oncology charities in Alberta, including Kids Cancer
Care (which runs Camp Kindle), Alberta Children's Hospital Foundation
and Stollery Children's Hospital Foundation.
"We are thrilled to be part of this national fundraising initiative.
Sears is such a dedicated partner in the fight against childhood cancer
and we are honoured to collaborate with them on this relay event," said
Christine McIver, Founder and Chief Executive Officer of Kids Cancer
Care. "The symbolic passing of the baton between team members truly
captures the spirit of this fight and the many hands and partners
involved in the journey to end childhood cancer."
The Run is a fundraising event with three years of past success and over
$2.1 million raised for pediatric oncology initiatives.
The Run will begin at 7:00 a.m. at RockPointe Church and finish at Camp
Kindle. Each team, comprised of 6 to 20 people, will create an
individual strategy to best manage the 100-kilometre course. The course
will be divided into pre-determined distances ranging from 4 to 10
kilometres, and each of these "legs" will begin and end at a checkpoint
where runners will check in and have an opportunity to refuel on
supplied food and beverages as they "pass the baton". Having legs of
varying length, participants can select a distance that matches their
personal abilities. A post-run celebration will be held near the finish
line at Camp Kindle to celebrate team successes and a journey well run.
"The Sears Great Canadian Run supports a fundraising initiative that
holds great meaning to our customers and associates across Canada,"
said Doug Campbell, President and CEO, Sears Canada. "Calgary has
always been an important member of the Sears family from the opening of
our North Hill store back in 1958 to our most recent announcement of a
new catalogue and online distribution centre scheduled to open this
summer. With the expansion to Alberta, the Run is now an event that
raises funds for children and their families living with and beyond
cancer on a much broader scale in a community that we know is
passionate about supporting important causes."
Participants can log on to www.TheRun.ca or call 1-855-70-WE-RUN (9-3786) to register. Personalized profiles
will be created, complete with fundraising tools and helpful hints for
teams to reach fundraising goals. Friends and families are encouraged
to gather along the route to cheer on participants. Team sponsorship
and general donations can be made at www.TheRun.ca.
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity
that collects and distributes donations to charitable organizations
that support Sears Canada's community investment mandate, which is
focused on the healthy development of children and youth in areas of
both health and education. The health component is centered on raising
awareness and providing funds for research and treatment for the fight
against childhood cancer. The education component is centered on
after-school programs and initiatives, which enrich children's lives
and allow them to reach their full potential as contributing members of
society.
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes
176 corporate stores, 234 hometown dealer stores, over 1,400 catalogue
and online merchandise pick-up locations, 97 Sears Travel offices and a
nationwide repair and service network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers
shopping online at www.sears.ca.
SOURCE Sears Canada Inc.
