NCR
Corporation (NYSE: NCR), the global leader in consumer transaction
technologies, today announced that Cathay
United Bank (“CUB”) has become the first bank in Taiwan to provide
personalized automated teller machine (“ATM”) transactions by using NCR
APTRA Connections software. APTRA Connections enhances the customer
experience while also supporting a bank’s targeted marketing programs.
NCR partnered with Pershing
Systems Corporation, a renowned information technology reseller in
Taiwan. CUB is the fourth largest ATM deployer in Taiwan with more than
1,900 ATMs.
APTRA Connections is now running on about 180 units of NCR SelfServ ATMs
and 120 units from another vendor. Most of these ATMs are installed at
busy locations, primarily in metro stations to provide customers with
personalized services. CUB is also planning to extend the new features
to its entire ATM network gradually.
APTRA Connections enables CUB to recognize their customers and display
personalized greeting message. CUB customers can customize their ATM
menu by pre-selecting favorite transaction options that include their
usual cash withdrawal amount, bill payment and bank transfers, resulting
in fewer screens to navigate and save time – as much as 33 percent
faster than a typical transaction.
The new features have made a typical CUB customer’s life easier, for
example he can simply pre-select his regular monthly transactions like
house mortgage, cross-bank transfer to his kids’ tutor, credit-card
payment and cash withdrawal in one go with just a few clicks.
In the next stage, CUB customers will also be able to choose their own
theme as personalized ATM menu background. CUB is also planning to use
APTRA Connections to deliver target marketing programs, in order to
capture one-to-one marketing messages and customer responses. In
addition, CUB will be able offer some of its available online banking
services on ATMs very soon, such as bill payment, donations, and telecom
bill and fixed line broadband payments.
“Today’s consumers are pressed for time and wish to be individually
recognized by their financial institution. By providing our customers
with clear, consistent and personalized information, we are delivering
our banking customers with more unique consumer experiences and faster
ATM transaction speeds. We have received positive customer feedback
since the new features were introduced, and there is a significant
increase in the number of customers who pre-select their favorite
transactions every month,” said D.I Li, CEO of Pershing Systems
Corporation. “We have been partnering with NCR for 24 years, and the NCR
professional services team has done an excellent job in rolling out
APTRA Connections. The solution is easy to integrate with CUB’s
information system, allowing it to offer time-to-market transactions or
services with maximum efficiency and minimal cost, as well as increasing
customer satisfaction and loyalty.
“Relationships between consumers and banks are changing as expectations
evolve, reversing from the traditional business to consumer approach to
a new consumer to business relationship,” said Keith Au, general manager
of Hong Kong & Taiwan, Financial Services, NCR Corporation. “APTRA
Connections enables CUB to capture consumer preferences, along with
information already held about channel usage and interaction history,
can be harnessed to deliver not only highly personalized messages, but
also highly personalized, timely and relevant services.”
About Cathay United Bank
Cathay United Bank was founded on 20 May, 1975 with a history of 38
years. It operates 165 branches in Taiwan, six overseas branches, and
four representative offices with over 7,000 staff and a capital of
NT$64.7 billion.
About Pershing Systems Corporation
Founded in 1982, Pershing Systems Corporation (PSC) employs
approximately 150. Near 30 years since its founding, it strives to
expand its distribution businesses with all of its staff from hardware
to software. Its businesses started with product sales and have now
expanded to provision of the professional system integration, IT
professional maintenance services and solution development. By providing
value-added services, such as training, consulting, and technical
services, it hopes to actively build a professional image in
distribution channels, professional services, and financial solutions.
As an agent, PSC has cooperated with worldwide renowned IT companies,
such as IBM, NCR, Microsoft and VMware for many years, and received
several awards and recognitions from companies.
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 485 million transactions daily across
retail, financial, travel, hospitality, telecom and technology, and
small business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000
employees and does business in 180 countries. NCR is a trademark of NCR
Corporation in the United States and other countries.
Web site: www.ncr.com;
www.ncrsilver.com
Twitter:
@NCRCorporation
Facebook:
www.facebook.com/ncrcorp
LinkedIn:
www.linkedin.com/company/ncr-corporation
YouTube:
www.youtube.com/user/ncrcorporation
Copyright Business Wire 2014