3M is at it again. Known for industry leading innovation, 3M’s Display
Materials and Systems Division created a calculation to predict
consumers’ perception of display quality. This will allow
designers to optimize design to consumer preferences and balance
consumer desires for exceptional visual quality with the consumer need
for energy efficiency and pricing.
3M™ Display Quality Score (DQS) measures the consumer perception of a
display's quality based on the levels of resolution, contrast,
luminance, size and color compiled within the display. Using an
unprecedented collection of data on display color preferences from 6
countries, 3M was able to quantify the effects of color gamut on
perceived image quality. They use these data in combination with
knowledge from vision science to quantify how the human brain combines
the various display parameters into single judgment of quality.
“Each of these display attributes affect the quality of the display, so
by identifying the peaks for each factor we are able to identify a mix
that will provide the best quality display,” explained Erik Jostes,
Business Director, 3M.
Importantly, various configurations can achieve a similar 3M DQS. By
examining score with different design configurations, manufacturers will
be able to find cost effective design solutions without sacrificing
quality.
The values derived from 3M DQS assess the impact of improving each
display attribute, but it will also reveal when an improvement has
little to no effect on the overall quality with a recent example on
resolutions of 4K and beyond.
“Based on DQS, higher resolution displays (4K sets) do translate to a
meaningful increase in consumer perception of quality, but the effect
diminishes quickly after 4K, making 8K resolution a less attractive
improvement,” Jostes added.
Multiple insights into the effect of a change in each variable such as
this can be derived using the 3M Display Quality Score and the
possibilities continue to expand.
About 3M
3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M
is the innovation company that never stops inventing. With $31 billion
in sales, 3M employs 89,000 people worldwide and has operations in more
than 70 countries. For more information, visit www.3M.com or
follow @3MNews on
Twitter.
From:
3M Public Relations and Corporate Communications
3M
Center, Building 225-1S-15
St. Paul, MN 55144-1000
Copyright Business Wire 2014