3M today announced that ASUS, a worldwide top-three consumer notebook
vendor, will leverage the 3M™ Quantum Dot Enhancement Film (QDEF) for
its new Asus NX500 Notebook PC. Specifically, ASUS’ latest mobile PC
computing solution with 3M QDEF, using Nanosys™ Quantum Dots, boasts 50
percent more color than current levels found in liquid crystal display
(LCD)-based electronic devices, such as notebooks, while at the same
time making these devices brighter and even more energy efficient than
any other high color gamut solution.
“Asus chose to incorporate 3M’s QDEF technology into our NX500 model
because QDEF is one of the most energy efficient ways to bring high
color gamut to mobile devices. Together with 3M’s technology, we have
created a device with powerful computing capacity, a high quality
display and energy efficiency to rival any device on the market,” said
Asus Vice President & General Manager of NB BU, S.Y. Hsu.
Asus combines 3M’s QDEF technology with the latest ASUS hardware and
software to produce the superior quality display of the NX500. The NX500
model from ASUS is designed to produce crisp, vivid and color-accurate
images for both general and professional users, in a wide range of
applications.
“Both consumers and device manufacturers are constantly seeking the
latest features and technology enhancements for the next-wave of
electronic gadgets and devices. 3M QDEF not only delivers more true to
life colors, but also makes devices such as smart phones, tablets and
televisions, lighter, brighter and more energy efficient,” noted Erik
Jostes, business director, 3M Display Materials & Systems.
Color performance of LCDs industry-wide has gone largely unchanged until
now. 3M research data shows that devices with 3M QDEF-enabled wide color
gamut will be noticeably different from other standard LCD devices and
highly preferred by consumers worldwide. Industry experts agree that
color is the next great opportunity for advancement and display quality.
“The quantum display market is expected to grow to $200 million by 2020,
up from $10 million in 2013, according to the “Quantum
Dot Display Technology & Market Report - 2014” report from IHS
Technology (NYSE: IHS). “By shipment volume, the market is forecast
to expand to 87 million units by 2020 compared to 1.5 million units in
2013, which would equate to annual growth of 79% on average."
3M QDEF utilizes the light emitting properties of quantum dots to create
an ideal backlight for LCDs, which is one of the most critical factors
in the color and efficiency performance of LCDs. A quantum dot, which is
10,000 times narrower than a human hair, can be tuned to emit light at
very precise wavelengths. This means display makers can create a
highly-optimized backlight that only produces the exact wavelengths of
red, green and blue light needed by an LCD for optimal color and energy
performance. Trillions of these quantum dots protected by barrier film
fit inside an LCD backlight unit. The new film replaces one already
found inside LCD backlights, which means the manufacturing process
requires no new equipment or process changes for the LCD manufacturer.
To learn more about 3M QDEF, visit: http://solutions.3m.com/wps/portal/3M/en_US/NA_Optical/Systems/QDEF/
About Asus
ASUS is a worldwide top-three consumer notebook
vendor and maker of the world’s best-selling, most award-winning,
motherboards. A leading enterprise in the new digital era, ASUS designs
and manufactures products that perfectly meet the needs of today’s
digital home and office, with a broad portfolio that includes
motherboards, graphics cards, optical drives, displays, desktop and
all-in-one PCs, notebooks, netbooks, servers, multimedia devices,
wireless solutions, networking devices, tablets and smartphones. Driven
by innovation and committed to quality, ASUS won 4,256 awards in 2013
and is widely credited with revolutionizing the PC industry with its Eee
PC™. ASUS has more than 12,500 employees around the globe with a
world-class R&D team of 3,800 engineers. Company revenue for 2013 was
approximately US$14 billion.
About 3M
3M captures the spark of new ideas and transforms
them into thousands of ingenious products. Our culture of creative
collaboration inspires a never-ending stream of powerful technologies
that make life better. 3M is the innovation company that never stops
inventing. With $31 billion in sales, 3M employs 89,000 people worldwide
and has operations in more than 70 countries. For more information,
visit www.3M.com or
follow @3MNews on
Twitter.
Copyright Business Wire 2014