Money 20/20 Booth #717 and CARTES Stand 4 L 004-- This
week, Verifone (NYSE: PAY) and MasterCard provide Las Vegas taxi cab
passengers with card-linked offers. The program runs from November 2-6
in conjunction with Money 20/20, a leading global event for innovations
in money.
Verifone and MasterCard collaborated on this campaign designed to
demonstrate the power of point of sale for digital offers that are easy
for merchants to propose and simple for consumers to accept and redeem.
How Card-Linked Offers Work:
For Consumers
Targeted offers from merchants, in this case The Hard Rock Café on the
Vegas strip, the Bali Hai and Royal Links golf courses and Dream Racing
at the Las Vegas Motor Speedway, are displayed to taxi passengers on
VNET–Taxi TV screens integrated with Verifone payment terminals. Offers
can be selected and “clipped” (attached to the passenger’s MasterCard
card) by:
1. Scrolling the digital screens to view and select offers
2.
Swiping credit or debit cards or tapping mobile phones to secure
Verifone payment devices to link the offers to MasterCard accounts;
there is no payment or purchase obligation for selecting offers
3.
Entering mobile telephone numbers to receive text message notifications
Debit cards can be used for offers provided cardholders select the
‘signature,’ rather than PIN transaction option. Apple Pay may also be
used provided the cab and merchant terminals have been enabled for Apple
Pay.
To redeem the offers, consumers simply use the linked card or device to
pay at the selected merchants. Text messages immediately confirm the
redemptions, and credits appear on card statements within days.
For Merchants
The platform requires no point-of-sale or technical integration. All
transaction monitoring, redemption tracking and credit issuance is
enabled utilizing card linked services powered by the MasterCard Rewards
& Offers Platform.
“Card-linked offers create immediate value for cardholders,” said
Michael Cyr, executive vice president, U.S. market development,
MasterCard. “The collaboration with Verifone demonstrates the potential
for point of sale to deliver offers in ways that are amazing for
consumers and simple for merchants.”
“We know that offers can help merchants and retailers drive behavior
with trackable and measurable results,” said Vin D’Agostino, senior vice
president, Global Commerce Enablement, Verifone. “The card-linked offers
application, part of Verifone’s commerce platform, leverages Verifone’s
growing network of connected terminals to deliver real value to clients
without requiring technology investment on their end.”
On display at Money 20/20
Verifone CEO Paul Galant will demonstrate this new program during his
keynote at Money 20/20, at 9:20 a.m. PT on Tuesday, November 4th.
A demonstration can also be seen in the Verifone (#717) booth.
Additional Resources
Safe Harbor Statement under the Private Securities Litigation Reform
Act of 1995 for VeriFone Systems, Inc
This press release includes certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are based on management's current expectations or
beliefs and on currently available competitive, financial and economic
data and are subject to uncertainty and changes in circumstances. Actual
results may vary materially from those expressed or implied by the
forward-looking statements herein due to changes in economic, business,
competitive, technological and/or regulatory factors, and other risks
and uncertainties affecting the operation of the business of VeriFone
Systems, Inc., including many factors beyond our control. These risks
and uncertainties include, but are not limited to, those associated
with: successful rollout of our card linked offer pilot with Mastercard,
execution of our strategic plan and business initiatives and whether the
expected benefits of our plan and initiatives are achieved, short
product cycles and rapidly changing technologies, our ability to
maintain competitive leadership position with respect to our payment
solution offerings, our assumptions, judgments and estimates regarding
the impact on our business of the continued uncertainty in the global
economic environment and financial markets, our ability to successfully
integrate acquired businesses into our business and operations, our
ability to protect against fraud, the status of our relationship with
and condition of third parties such as our contract manufacturers,
distributors and key suppliers upon whom we rely in the conduct of our
business, our dependence on a limited number of customers, the conduct
of our business and operations internationally, our ability to
effectively hedge our exposure to foreign currency exchange rate
fluctuations, and our dependence on a limited number of key employees.
For a further list and description of the risks and uncertainties
affecting the operations of our business, see our filings with the
Securities and Exchange Commission, including our annual report on Form
10-K and our quarterly reports on Form 10-Q. The forward-looking
statements speak only as of the date such statements are made. Verifone
is under no obligation to, and expressly disclaims any obligation to,
update or alter its forward-looking statements, whether as a result of
new information, future events, changes in assumptions or otherwise.
About MasterCard
MasterCard (NYSE:
MA), www.mastercard.com,
is a technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard’s products and solutions
make everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews,
join the discussion on the Cashless
Pioneers Blog and subscribe for
the latest news on the Engagement
Bureau.
About Verifone
Verifone is transforming everyday transactions into opportunities for
connected commerce. We’re connecting more than 26 million payment
devices to the cloud—merging the online and in-store shopping experience
and creating the next generation of digital engagement between merchants
and consumers. We are built on a 30-year history of uncompromised
security. Our people are known as trusted experts that work with our
clients and partners, helping to solve their most complex payments
challenges. We have clients and partners in more than 150 countries,
including the world’s best-known retail brands, financial institutions
and payment providers.
Verifone.com
| (NYSE: PAY) | @verifone
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